How The Salvation Army UK converts 49% of donors
70%
of gifts made using personalised ask amounts
74%
of donors claiming Gift Aid
49%
donor conversion rate
The challenge
Grow engagement to increase online donation revenue
The Salvation Army UK relies on the generosity of donors to fund round-the-clock services for people in need. To power more transformation in its local communities, it was essential for The Salvation Army UK to find a better way for supporters to donate through its website.
The Salvation Army UK needed a solution that could:
- Lift conversion beyond the industry standard
- Seamlessly integrate Gift Aid to increase donation value
- Make it easy to create and launch new campaigns quickly
- Surface key fundraising insights for making data-driven decisions
The solution
A platform and a partner to help optimise the giving experience
The Salvation Army UK selected Fundraise Up for its promise to double conversion using a personalised giving experience that pairs ease of use with important features like modern payment methods, Gift Aid, and UK-specific compliances.The team also appreciated Fundraise Up’s high-touch service during the selection and onboarding process. It made switching platforms easy and has positioned Fundraise Up as a partner in helping The Salvation Army UK achieve incredible results.
The result
Personalisation that drives greater giving and deeper impact
70%
of gifts made using personalised ask amounts
74%
of donors claiming Gift Aid
49%
donor conversion rate
Cause
Social Welfare Charities
Headquarters
London, England, United Kingdom
Customer since
October 2021