How Fundraise Up helped Stand Up to Cancer save time and increase processing capacity for their 2021 telecast

94.2%

donors covered transaction fees

50%

less time training staff

9%

decrease in call wait time

The challenge

Stand Up To Cancer (SU2C) is a groundbreaking initiative committed to saving lives by accelerating innovative cancer research. With thousands upon thousands of viewers tuning in to SU2C’s biannual telecasts, SU2C needed a donation platform powerful enough to process a large number of payments at scale and simple enough to easily train telecast staff.

Stand Up To Cancer needed a platform that could:

Accommodate high volume spikes and catch payment errors in real time
Simplify checkout by accepting multiple payment methods and currencies
Offer an easy, intuitive interface for telecast staff to navigate

The solution

Leveraging Fundraise Up’s easy, streamlined system, SU2C generated a significant increase in their average donation amount during their 2021 telecast as well as retaining 3% of new donors as recurring. By processing payments in real-time, Fundraise Up kept the declined payment rate to a mere 0.97% and reduced telecast staff training from 3 months to 6 weeks.

Fundraise Up made donation processing intelligent enough to correctly identify fraud and catch errors in real time. The processing power and flexibility also made on-the-fly coordination possible during the telecast so there was never a component that was down or processing slowly.