BEST PRACTICES

Why you should make your monthly donation button really REALLY big

What should we do then?

Donor retention rate is one of the most important metrics for a nonprofit. Recurring donors are incredibly valuable to nonprofits. Not only do most donations trickle in from existing donors, but gaining new relationships is always more costly than cultivating existing ones.

That’s why it is crucial to make sure you clearly ask donors to convert to monthly donors. Keep them with you!

Peter Byrnes
CEO of Fundraise Up

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