BEST PRACTICES

Why you should never redirect your donor from your donation page

What should we do then?

Any redirect from your site distracts the donor from their intended action. The more redirects, the more donations you lose.

ALL payment methods should happen on YOUR page. No redirects to third-party sites. This way, your donor never forgets just why they started donating in the first place. The emotional connection stays intact and donations go up!

Peter Byrnes
CEO of Fundraise Up

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