BEST PRACTICES

Why you should care about Pre-select & Display Donation amounts

What should we ask then?

The donation amounts should stand out on your page. There should be no distraction around this area, leaving your donation form the space to shine. It a good practice to provide your donors giving levels, guiding them in deciding how much they to give.

Most of the top 100 nonprofits use an approach that includes 4-5 suggested donation amounts paired with the option to enter a custom amount. About half of these organizations highlighted a default suggested amount (usually the 2nd or 3rd option).

Make it easy for the donor.

Peter Byrnes
CEO of Fundraise Up

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