Fundraise Up

BEST PRACTICES

Why pre-select & display of donation amounts matter

What should we ask then?

The donation amounts should stand out on your page. There should be no distraction around this area, leaving your donation form the space to shine. It’s considered a best practice to provide your donors with giving levels, guiding them in their donation amount decision.

Most of the top 100 nonprofits use an approach that includes 4-5 suggested donation amounts paired with the option to enter a custom amount. About half of these organizations complicate the decision for the donor by only highlighting a default suggested amount.

Make it easy for the donor.

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