Fundraise Up

Research

The Donation Page Friction Study

A look at how friction is impacting the giving
experience of over 600 nonprofits

In this joint study commissioned by Fundraise Up and NextAfter, we analyzed the donation pages of over 600 nonprofits for friction and pain-points. We analyzed performance utilizing the following framework:

  • Field Number Friction
  • Field Layout Friction
  • Form Error Friction
  • Confusion Friction
  • Decision Friction
  • Step Number Friction
  • Device Friction
  • Waiting Time Friction

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