Google Ad Grants now support Campaign Pages

Google Ad Grants can now direct traffic to Fundraise Up Campaign Pages. Previously, nonprofits using Google Ad Grants were required to send all ad traffic to their own website domains, which meant they couldn't use Campaign Pages hosted on the donorsupport.co domain for their advertising campaigns.

Before this change:

• Campaign Pages couldn't be used with your free Google advertising.
• You had to point your ads to embedded donation forms on your website pages.

Now:

• Your Google Ad Grant ads can point directly to Campaign Pages.
• You can run A/B tests comparing your website donation forms against Campaign Pages.

Campaign Pages are designed specifically for donations — they load quickly, minimize distractions, and typically convert visitors to donors more effectively than standard website pages. This change means you can now use your $10,000 monthly Google Ad Grant more effectively by directing that traffic to pages optimized for giving.

If you haven't been using Campaign Pages with your Google Ad Grants because of the previous restrictions, you can now start incorporating them into your advertising strategy. Consider testing Campaign Pages for your donation-focused ads to see if they improve your conversion rates compared to sending traffic to your main website.

All existing Campaign Pages automatically work with Google Ad Grants — no setup required on your end in Fundraise Up.