Run campaigns

Campaigns are the core component of fundraising on our platform. Each campaign functions as a separate fundraising initiative — from annual drives and special events to ongoing giving programs. Organizations can create an unlimited number of campaigns, with each campaign tracking its associated donations and recurring plans.

Discover how to set up a campaign in Fundraise Up →

Each campaign supports two donation collection methods:

1. Checkout modal An optimized donation overlay that appears directly on your website. Supporters can complete donations without leaving the current page, providing a smooth user experience across both desktop and mobile devices.
2. Campaign Page A dedicated landing page that combines campaign content with an optimized donation form. Campaign Pages support multiple languages and custom domains, making them ideal for sharing across digital channels and email campaigns.

You can enable both of these options for your campaign simultaneously.

Tags let you group and categorize campaigns by any criteria — channel, region, fiscal year, event type, or anything else that fits your workflow. Each campaign can carry multiple tags.

Tags are shared across your account and all subaccounts, so every team member sees the same tag options. Use tags as filters on the Campaigns listing to narrow the view, then save that filtered state as a personal saved view.

Learn how to create and manage tags →

Gift Cart is a donation catalog you embed on your website — supporters browse gifts, build a cart, and complete payment without leaving your page. It works best when you have multiple distinct funding opportunities and want supporters to discover and combine them in a single checkout.

Learn how Gift Cart works →

Let supporters direct their donation to a specific fund, program, or initiative. Designations can be applied automatically or offered as choices during checkout.

On Campaign Pages, you can also enable multiple designations, allowing supporters to split a single donation across up to 5 different funds, programs, or initiatives within one checkout.

Learn more about designations →

Benefits are thank-you gifts — physical or digital — that you offer supporters in recognition of their donation. Add up to 5 benefits per campaign, each with its own minimum donation threshold, so supporters can choose a benefit or donate without one.

Learn more about Benefits →

Enable peer-to-peer fundraising by allowing supporters to create personal fundraising pages. This approach expands your reach through supporter networks and strengthens community engagement with your cause.

Discover how to set up a Fundraiser →

Enhance your website with fundraising-specific components. Choose from over 20 Elements including:

• Donation buttons and forms
• Goal meters and progress trackers
• Recent donation displays
• Impact calculators
• Social proof notifications

Elements integrate with your campaigns and update automatically to drive engagement.

Choose Elements for your website →

Process donations efficiently through the Fundraise Up’s Dashboard for phone and in-person donations. The Virtual Terminal supports individual donation processing as well as high-volume scenarios such as events and call centers.

Discover how to use Virtual Terminal →

Fundraise Up has a mobile app for collecting donations in person, on a phone or a tablet. On a phone, the app runs in Tap to Donate mode: a staff member or volunteer holds the phone and takes each donation — at events, door to door, or anywhere someone collects gifts in person. On a tablet, it runs in Giving Station mode: a self-serve screen supporters use on their own, left unattended at a reception desk, an exhibit, or a lobby.

Learn about the Fundraise Up app →

Fundraise Up handles event registrations through campaigns, Questions, and Elements rather than a standalone ticketing tool. This setup works for galas, luncheons, and conferences where supporters pay for tickets and provide attendee details at checkout.

Learn how to set up event ticketing →

1. Create and configure your first campaign.
2. Choose how you want to collect donations (Checkout Modal, Campaign Page, or both).
3. Add relevant Elements on your website.
4. Configure Fundraisers for peer-to-peer capabilities.
5. Set up the Virtual Terminal to take donations by phone or in person from the Dashboard, or the Fundraise Up app to collect in person on a phone or a self-serve tablet.

These components work together naturally, enabling you to build a fundraising strategy tailored to your organization’s needs. Select any section above to explore how to implement and optimize each tool.