Insights update: new analytics for recurring plans
We’ve added new graphs to the Insights tab of your Dashboard that help you track recurring plan performance and supporter retention.
New metrics in Recurring revenue
Two new graphs now appear in the Recurring revenue section:
- Average revenue per plan shows how much money each recurring plan brings in on average over its lifetime, including both active and completed plans. This helps you understand the true value of recurring support.
- Churn rate tracks the percentage of recurring plans that ended during your selected time period. Lower churn rates indicate better supporter retention.
New “Average revenue per plan” and “Churn rate” graphs at the bottom of the “Recurring revenue” section
New Retention section
A new Retention section shows how many of your recurring supporters continue giving month after month.
New “Retention” table
The table groups supporters by the month they started giving and tracks what happens to them over time. For example, if 1,000 supporters started recurring donations in June, you can see that 900 were still giving in July (90%), 800 were still giving in August (80%), and so on.
This makes it easy to spot patterns — like whether supporters from certain campaigns or time periods are more likely to keep giving, or if there are particular months where you tend to lose more supporters.