Track Elements analytics in Insights

You can now track performance for every Element you've used — from Donate Buttons to Goal Meters — all in one place in Insights.

Previously, Element statistics were limited to basic view counts in the Elements tab. Now you get complete conversion funnels showing how supporters interact with each Element on your website — from first view to completed donation.

Three metric views let you analyze different aspects of performance:

Revenue — Donations and total raised through each Element, including recurring plan payments.

Checkout conversion — Visitors who saw the Element, opened checkout, completed donations, and the conversion rate between checkout opens and donations.

Fundraisers conversion — Visitors who saw the Element, opened the Fundraiser form, created Fundraisers, and the conversion rate between form opens and Fundraiser creation.

Filter results by Element type using the multi-select dropdown. You can analyze individual types like Donate Buttons or Sticky Buttons, or compare multiple types at once.