Better Meta conversion tracking

We've improved our Meta Conversions API integration, and you no longer need to install Meta Pixel to use it.

Fundraise Up now sends key events like started checkouts and completed donations directly to Meta from our system, capturing supporter actions more reliably — even when Meta Pixel is blocked by a browser. This provides more accurate conversion data from both the Checkout Modal and Campaign Pages.

This update works automatically. If you've already added your Meta Pixel ID and access token, event tracking is already active — no action is required from your side.

If you want to start tracking events, learn how in the Meta Conversions API documentation.