Can I use Campaign Pages for Google Ad Grants?

What is Google Ad Grants?

Google Ad Grants is a program that provides eligible nonprofits with $10,000 per month in free Google Ads advertising. The grant allows you to show text-based search ads when people search for keywords related to your organization's mission and programs.

With free advertising, you can reach people who might not find your organization through regular search results. Your ads appear at the top of Google search pages, giving you more visibility than relying on your website's organic search ranking alone.

How it works

When setting up your Google Ad Grant campaigns, you can point your ads directly to any Campaign Page URL. Visitors who click on your ads will see the Campaign Page and can make a donation.

Why use Campaign Pages for ads?

Using Campaign Pages for your Google Ad Grant traffic can improve your donation conversion rates. Unlike your main website, Campaign Pages focus solely on the donation process without navigation menus, additional content, or other elements that might distract visitors from completing their donation.

Setting up your campaigns

To use Campaign Pages with Google Ad Grants:

1. Create your Campaign Page in Fundraise Up.
2. Copy the Campaign Page URL.
3. Use this URL as the destination in your Google Ads campaigns.
4. Launch your campaigns as normal.

All Campaign Pages are automatically compatible with Google Ad Grants — no additional setup is required in Fundraise Up.

Domain options

Campaign Pages work with Google Ad Grants regardless of which domain option you use:

• Default domain. Campaign Pages using the donorsupport.co domain (https://[YourSubdomain].donorsupport.co/page/) are fully supported.
• Custom domain. Campaign Pages using your organization's custom domain are also fully supported.