How to track UTM parameters in Fundraise Up
When UTM parameters are added to URLs that launch a Checkout modal or a Campaign Page, those parameters are captured and stored in the “UTM Parameters” section of the resulting donation record.
Fundraise Up stores the following UTM values when they are provided:
- Source
- Medium
- Campaign
- Term
- Content
When UTM parameters are provided, the values are available in Exports and in the mapping rules for most built-in integrations.
How to add UTM parameters to Checkout Modal, Campaign Page, and Element links
You can append UTM parameters to an organic, untracked Checkout URL, as shown in this example:
1https://ropsi.org?form=DonateNow&utm_source=newsletter&utm_medium=email&utm_campaign=november_2023You can also append UTM parameters to Campaign Pages and Elements, such as Donate Link, as shown in these examples:
1https://donate.ropsi.org/-/XWZBZUBB?utm_source=newsletter&utm_medium=email&utm_campaign=november_20231https://donate.ropsi.org/page/DonateNow?utm_source=newsletter&utm_medium=email&utm_campaign=november_2023Key considerations
- When adding UTM parameters to Campaign Pages or Elements, the first parameter should be preceded by a
?symbol. For the Checkout Modal, however, you don't need to add the?symbol since it's already present in Checkout Modal URLs with theformparameter. - When generating links, verify whether your domain includes
www.. - Keep in mind that URLs are case-sensitive.
UTM parameters can be combined with custom fields in Fundraise Up to create highly-customized, information-rich tracking links. Learn more →