How to track UTM parameters in Fundraise Up
Fundraise Up supports tracking donation sources using UTM parameters.
UTM parameters, short for Urchin Tracking Module, are standardized URL tags used to identify the source, medium, and campaign that brought a supporter to a donation page. When these parameters are added to URLs that launch a Checkout modal or Campaign Page, Fundraise Up captures them and stores the values in the UTM Parameters section of the donation record.
Fundraise Up stores the following UTM values when they are provided:
- Source
- Medium
- Campaign
- Term
- Content
When UTM parameters are provided, the values are available in Exports and in the mapping rules for most built-in integrations.
How to add UTM parameters to Checkout Modal, Campaign Page, and Element links
You can append UTM parameters to an organic, untracked Checkout URL, as shown in this example:
1https://ropsi.org?form=DonateNow&utm_source=newsletter&utm_medium=email&utm_campaign=november_2023You can also append UTM parameters to Campaign Pages and Elements, such as Donate Link, as shown in these examples:
1https://donate.ropsi.org/-/XWZBZUBB?utm_source=newsletter&utm_medium=email&utm_campaign=november_20231https://donate.ropsi.org/page/DonateNow?utm_source=newsletter&utm_medium=email&utm_campaign=november_2023Key considerations
- When adding UTM parameters to Campaign Pages or Elements, the first parameter should be preceded by a
?symbol. For the Checkout Modal, however, you don't need to add the?symbol since it's already present in Checkout Modal URLs with theformparameter. - When generating links, verify whether your domain includes
www.. - Keep in mind that URLs are case-sensitive.