Why Are There More Donations Than Checkout Views in Elements Statistics?
When reviewing your Fundraise Up Dashboard's Element statistics, you may notice that, in some cases, the number of donations surpasses the number of Element views.
Unique User Tracking
For the Element views statistic counter, we track only unique users. This means that if the same supporter makes multiple separate donations, the checkout view counter will only increase by 1, while the donation counter will increase by the number of donations made.
For example, if a single supporter makes ten separate donations, the checkout view counter will increase by just 1, while the donation counter will jump by 10. This accounting method explains the disparity you might observe between the number of donations and unique checkout views.
Link Elements and Installation Code
It's important to note that for Link Elements, if the Element is not placed on a page with your Fundraise Up installation code, we do not count the Element's views. This can lead to a situation where the number of donations is significantly higher than the number of Element views.
For instance, if you share a Link Element with supporters via email, the views for that Link Element may be shown as 0 in the statistics, while the number of donations generated from that link could be substantial.