Why are there more donations than unique checkout views in Elements statistics?

You might notice in our dashboard's element statistics that, in some cases, the number of donations exceeds the number of unique checkout views. This isn't an error on our part, but a reflection of how we calculate statistics. For the Elements statistic counter, we track only unique users. So, if the same supporter makes ten separate donations, the checkout view counter increases by just 1, while the donation counter jumps by 10. This accounting method explains the disparity you might observe!

Still need help?

Need help with something not covered in Support Center? Connect with a support engineer for more assistance.
Email us