Google Tag Manager integration for Campaign Pages

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Overview

Integrating Google Tag Manager (GTM) into your Campaign Pages simplifies tag management for marketing and analytics, providing valuable insights for campaign optimization. It allows you to easily track user interactions without having to change the code of your website.

Prerequisites

Before setting up GTM integration, make sure you have the administrative access to your organization's GTM account.

Enable GTM Integration

Step 1. Get GTM container ID

1. Log into your Google Tag Manager account.
2. Select or create a new container for the Campaign Page.
3. In your workspace find and copy the GTM Container ID, formatted as GTM-XXXXXXX, and save it somewhere.
   

Step 2. Add GTM container to Fundraise Up

1. Access your Fundraise Up Dashboard and proceed to the Settings.
2. Navigate to the Analytics tools section and find for the Google Tag Manager block.
3. Click the Add container button and input your GTM Container ID.
4. Click Add container to confirm.
   

Quick start for Google Analytics and Meta Pixel

For the most popular tools, we have two pre-built templates for GTM: one for integration with Google Analytics and one for integration with Meta Pixel. These templates include all the triggers and variables supported by Fundraise Up. We recommend that you import the appropriate template container and merge it with your existing container using the instructions below.

How to import and merge a template

1. Log in to Google Tag Manager.
2. Select the gear icon for the account into which you want to import the Fundraise Up template container.
3. Select Import Container.
4. Select Choose Container file and upload the JSON template file that you’ve downloaded.
5. Select the Existing option to import the template file to your existing container.
6. Select Merge as your import option.
7. Select Rename conflicting tags, triggers, and variables.
   Ensure that you select the Merge option before continuing. Selecting the Overwrite option will replace your existing configuration with the template’s settings.
8. On the import preview screen, select Confirm to finish importing the template file.

The import is now complete and you can use the new triggers and variables with your tags. For configuration instructions, please refer to the following guides:

Set up GTM manually

If you want to use a different analytics tool or set up GTM manually, you can configure the GTM triggers, variables, and tags yourself.

Step 1. Configure GTM’s triggers

Fundraise Up pushes specific events into the DataLayer on Campaign Pages, such as checkoutOpen and donationComplete, which are pivotal for tracking the user journey and interactions on your Campaign Pages.

To effectively track these events, you should create triggers in GTM:

1. Navigate to Triggers: Within your GTM dashboard, click "New" to create a new trigger and select the "Custom Event" type.
   

   

2. Configure the event: Assign the trigger to listen for events such as donationComplete or checkoutOpen. To do this, set the "Event name". For example, use FundraiseUp.donationComplete for the donationComplete event, or FundraiseUp.checkoutOpen for the checkoutOpen event.
   

   To ensure that events can be attributed to specific campaigns, include variables such as Campaign ID in your trigger conditions.

3. Save your trigger: Clearly name your trigger for easy identification later on and save it.
   

Step 2. Configure GTM’s variables (optional)

Configuring additional variables in GTM is an optional step that becomes necessary when you need to further customize your tracking setup for enhanced data collection and analysis. Variables are utilized to dynamically populate tags and triggers with specific values, allowing for more detailed and targeted insights.

This step is particularly relevant if you wish to capture specific information that goes beyond the standard tracking setup, such as unique Campaign IDs or user-specific actions. By customizing your variables, you gain the ability to segment and analyze your data more effectively, leading to deeper insights and more informed decision-making.

1. Navigate to Variables: Go to the Variables section in your GTM dashboard and click New button.
2. Variable configuration: you must use a Data Layer Variable type. For example, to capture Campaign ID, you might input FundraiseUp.campaign.id as Data Layer Variable Name. You can learn more about the events and parameters that Fundraise Up sends by exploring our parameters guide.
3. Name and Save: Give your variable a descriptive name, such as Fundraise Up Campaign ID, configure it according to your needs, and save it.

Step 3. Configure GTM’s tags

Once you have configured your triggers and variables, the next step is to create tags that will be fired based on those triggers. This allows you to send specific data to your tools whenever the defined events occur.

1. Navigate to Tags: In your GTM dashboard, click New to create a new tag.
   

2. Tag configuration: Choose a tag type for the appropriate platform or create a new Custom HTML Tag.
3. Configure tag: Input the necessary information for tracking the event.
4. Incorporate variables if needed: You have the option to add variables to your tag configuration. This can be particularly useful for customizing the data sent with each event, such as user details or session-specific information, enhancing your data's granularity and relevance.
5. Select trigger: Assign the trigger you created for this event in the previous step.
6. Save your tag: Name your tag appropriately and save it.
   

Step 4. Test and publish

Before making your GTM container live, it's essential to test the configurations:

1. Preview mode: Enable Preview mode in GTM to test your tags, triggers, and variables.
2. Verify tags fire correctly: Navigate through your Campaign Pages and perform actions that should trigger your tags. Verify that the tags fire as expected.
   

3. Publish: Once you are satisfied with the setup and have verified that everything is working as intended, publish your GTM container changes.

List of approved tools

Please be aware of the limitations of adding tags using GTM. We only allow approved analytics systems and ad trackers. Here is a list of tools approved for integration through GTM:

Integrate GTM with Checkout modal

Integrating Google Tag Manager with your Checkout modal involves different steps. For more information, please see the dedicated guide.