Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps.

You can pass events and parameters from Fundraise Up to Google Analytics to effectively track conversions and other marketing metrics.

Events are sent differently to Google Analytics from Campaign Pages compared to the Checkout modal:

• Campaign Pages uses an automatic integration. All you need is your Google Analytics Measurement ID to start sending events from across all your Campaigns. You’ll be able to differentiate between data from varying Campaigns from thanks to the Campaign ID parameter. Learn how to set up Google Analytics for your Campaign Pages →
• Checkout modals integrate with Google Analytics via Google Tag Manager. This is easy to set up using our step-by-steps instructions. Learn how to set up Google Analytics for your Checkout modals →