Meta Pixel

Before setting up GTM integration, make sure you have the following:

• Administrative access to your organization’s Google Tag Manager account, or access to the container installed on your organization’s website.
• Administrative access to your organization’s Meta Business Suite account, or access to the property added to your organization’s website.

The following steps will guide you through the configuration process for integrating Fundraise Up with Meta Pixel using Google Tag Manager.

1. Log in to Meta Business Suite.
2. In the navigation menu, select the Events Manager button.
3. In the navigation menu, select the Data Sources button.
4. Find the Pixel for your organization’s website.
5. In the section of Pixel options, Copy the Pixel ID value and save it somewhere.

In this step, you will add the Measurement ID you copied from Meta Business Suite to the Configuration tags in Google Tag Manager. These tags were automatically created when you imported our container template (see instructions for the Campaign Pages and the Checkout modal.)

1. Log in to Google Tag Manager.
2. Select the container for your organization’s website.
3. In the left sidebar, select Tags.
4. Select Fundraise Up Checkout Open – Pixel Initiate Checkout tag.
5. Hover over the Tag Configuration card and select the pencil icon to edit the tag.
6. In the Facebook Pixel ID(s) field, insert the Pixel ID that you copied earlier from Meta Business Suite.
7. Select Save to finish adding your measurement ID to the tag.
8. Repeat steps 5-7 for the remaining tags: Fundraise Up Donation Complete – Pixel Donate, Fundraise Up Donation Complete – Pixel Purchase, Fundraise Up Donation Complete – Pixel Subscribe.

Tags

• Fundraise Up Checkout Open – Pixel Initiate Checkout: This tag is used to track the opening of the Checkout modal on your website or when the Campaign Page opens. Sending this information to Meta Pixel is helpful for understanding how supporters interact with your website and fundraising campaigns. This tag is configured to pass data to the standard Initiate Checkout event in Meta Pixel.
• Fundraise Up Donation Complete – Pixel Donate: This tag is used to track at the point of conversion for one-time and recurring donations. This tag is configured to pass data to the standard Donate event in Meta Pixel.
• Fundraise Up Donation Complete – Pixel Purchase: This tag is used to track one-time and recurring donations. This tag is configured to pass data to the standard Purchase event in Meta Pixel.
• Fundraise Up Donation Complete – Pixel Subscribe: This tag is used to track conversions to a recurring donation. This tag is configured to pass data to the standard in Meta Pixel events, Purchase and Subscribe.

Parameters

The Fundraise Up tags include a variety of parameters you can use to enrich your analytics data. These parameters were automatically added when you imported our container template (see instructions for the Campaign Pages and the Checkout modal.)

You can learn more about the events and parameters that Fundraise Up sends to Meta Pixel by exploring our parameters guide.

Example payload: Initiate Checkout

Example payload: Donate

Example payload: Purchase

Example payload: Subscribe

Triggers

Each Fundraise Up tag is fired using a trigger in Google Tag Manager. We include pre-configured triggers in the container template (see instructions for the Campaign Pages and the Checkout modal.) You do not need to configure them further.

In the table below, you can see the relation between events sent from Fundraise Up to Google Tag Manager, the triggers based on those events, and the tags that each trigger fires.

When you finish configuring your tags, publish the changes to your live environment:

1. Select Submit from the upper right area of the Tag Manager dashboard.
2. Provide a descriptive name for your workspace version in the Version Name field. We recommend using: “Fundraise Up Meta Pixel configuration.”
3. Optionally, you can include a description of your workspace changes in the Version Description field.
4. Select Publish.

Fundraise Up will now send events to Meta Pixel using Google Tag Manager.

The best way to check your configuration is to look at the Overview in the Event Manager in Meta Business Suite.

After you finish configuring your events in Google Tag Manager, use Fundraise Up’s test mode to make a donation using the Checkout modal on your organization’s website. When the donation is complete, look at the Overview in the Events Manager in Meta Business Suite. Please note that it may take a short while for events to appear in Meta Pixel’s Events Manager.

If the tags you created do not appear in the Overview, verify your setup by reviewing the steps in this configuration guide. You can also use Google Tag Manager’s preview mode to confirm that the tags you created are triggering correctly.

Leveraging Fundraise Up’s integration with Meta Pixel helps you build effective audiences for ad targeting. Here are a few examples of how you can act on the data in Meta Business Suite.

Create a custom audience based on the Initiate Checkout Meta event. Filter out all other event types.

Create a custom audience based on the Purchase Meta event. Filter-out Subscribe events.

Create a custom audience based on the Donate Meta event.

In addition to sending conversion events to the Meta Pixel (which occurs in the browser), Fundraise Up can also send conversion events using the Meta Conversions API to enable server-to-server tracking. Learn more →