How to track UTM parameters in Fundraise Up

When UTM parameters are added to URLs that launch a Checkout modal or a Campaign Page, those parameters are captured and stored in the “UTM Parameters” section of the resulting donation record.

Fundraise Up stores the following UTM values when they are provided:

• Source
• Medium
• Campaign
• Term
• Content

When UTM parameters are provided, the values are available in Exports and in the mapping rules for most built-in integrations.

Adding UTM parameters to modal/Page links and Element components

UTM parameters can be appended to an organic, untracked Checkout URL, as shown in the example below:

1https://ropsi.org?form=DonateNow&utm_source=newsletter&utm_medium=email&utm_campaign=november_2023

UTM parameters can also be appended to Campaign Pages and Elements like Donate Link, as shown in the examples below:

1https://donate.ropsi.org/-/XWZBZUBB?utm_source=newsletter&utm_medium=email&utm_campaign=november_2023

1https://donate.ropsi.org/page/DonateNow?utm_source=newsletter&utm_medium=email&utm_campaign=november_2023

It is important to keep in mind the differences between adding UTM parameters to a Checkout and adding them to Campaign Pages or Elements. When adding parameters to Campaign Pages or Elements, the first parameter should be preceded by a ? symbol. However, for the Checkout, you do not need to add the ? symbol because it already exists in the Checkout URLs with the form parameter.