How to track UTM parameters in Fundraise Up

When UTM parameters are added to URLs that launch Checkout, those parameters are captured and stored in the “UTM Parameters” section of the resulting donation record.

Fundraise Up stores the following UTM values when they are provided:

  • Source
  • Medium
  • Campaign
  • Term
  • Content

When UTM parameters are provided, the values are available in Exports and in the mapping rules for most built-in integrations.

Adding UTM parameters to Checkout links and Elements components

UTM parameters can be appended to an organic, untracked Checkout URL, as shown in the example below:

1https://ropsi.org?form=DonateNow&utm_source=newsletter&utm_medium=email&utm_campaign=november_2023

UTM parameters can also be appended to Elements components like Donate Link, as shown in the example below:

1https://donate.ropsi.org/-/XWZBZUBB?utm_source=newsletter&utm_medium=email&utm_campaign=november_2023

Where possible, we recommend using Donate Link URLs to launch Checkout. This allows you to easily track conversion and capture UTM data for marketing reports.

UTM parameters can be combined with custom fields in Fundraise Up to create highly-customized, information-rich tracking links. Learn more →

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