How to track UTM parameters in Fundraise Up

When UTM parameters are added to URLs that launch a Checkout modal or a Campaign Page, those parameters are captured and stored in the “UTM Parameters” section of the resulting donation record.

Fundraise Up stores the following UTM values when they are provided:

  • Source
  • Medium
  • Campaign
  • Term
  • Content

When UTM parameters are provided, the values are available in Exports and in the mapping rules for most built-in integrations.

Adding UTM parameters to modal/Page links and Elements components

UTM parameters can be appended to an organic, untracked Checkout URL, as shown in the example below:


UTM parameters can also be appended to Elements components like Donate Link, as shown in the example below:


UTM parameters can be combined with custom fields in Fundraise Up to create highly-customized, information-rich tracking links. Learn more →

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