When UTM parameters are added to URLs that launch a Checkout modal or a Campaign Page, those parameters are captured and stored in the “UTM Parameters” section of the resulting donation record.

Fundraise Up stores the following UTM values when they are provided:

• Source
• Medium
• Campaign
• Term
• Content

When UTM parameters are provided, the values are available in Exports and in the mapping rules for most built-in integrations.

Adding UTM parameters to modal/Page links and Elements components

UTM parameters can be appended to an organic, untracked Checkout URL, as shown in the example below:

1https://ropsi.org?form=DonateNow&utm_source=newsletter&utm_medium=email&utm_campaign=november_2023

UTM parameters can also be appended to Elements components like Donate Link, as shown in the example below:

1https://donate.ropsi.org/-/XWZBZUBB?utm_source=newsletter&utm_medium=email&utm_campaign=november_2023