Implementing Text-to-Give Campaigns with Fundraise Up and Third-Party SMS Services
While Fundraise Up does not offer text-to-give or SMS services directly, we seamlessly integrate with platforms that specialize in these areas. Many organizations inquire about the possibility of implementing give-by-text or SMS-sending services to facilitate mobile giving. Although Fundraise Up does not provide these services natively, it's straightforward to set up text-to-give campaigns by combining Fundraise Up with a trusted texting service like Tatango.
Why Choose Tatango for Text-to-Give Campaigns?
Tatango is a leading SMS marketing platform that offers several advantages for running successful text-to-give campaigns:
- High Open Rates: Tatango boasts an impressive 99% open rate, ensuring that your messages reach your target audience effectively.
- Seamless CRM Integrations: Tatango integrates smoothly with most popular CRM systems, allowing you to manage your donor data and communications efficiently.
- Enterprise Features: With Tatango's enterprise-level features, you can easily manage and scale your text-to-give campaigns, regardless of the size of your organization.
By combining Fundraise Up's powerful fundraising tools with Tatango's robust SMS capabilities, you can create effective and efficient text-to-give campaigns that make it easy for donors to support your cause.
How Text-to-Give Campaigns Work
Text-to-give campaigns have evolved over time, and the current approach differs from the past. Previously, donors could contribute by texting a keyword to a shortcode, and the donation amount would be added to their phone bill. However, this method had limitations and wasn't as effective as it could be.
The modern approach to text-to-give campaigns involves sending donors a link via text message. When donors tap on the link, they are directed to a mobile-friendly donation page where they can make a contribution using various payment methods. This approach offers several advantages:
- Flexibility in Donation Amounts: Donors have the option to give more if they choose, rather than being limited to a predetermined amount.
- Simplified Fund Collection: Instead of collecting funds from multiple mobile carriers, which can be time-consuming and complex, all donations go directly to your designated bank account, streamlining the process.
Setting Up a Text-to-Give Campaign with Fundraise Up
To set up a text-to-give campaign using Fundraise Up, follow these steps:
- Choose a Texting Platform: Select a texting platform that meets your needs, such as Tatango.
- Set Up Your Texting Campaign: Configure your texting campaign as either outbound (texting a list of phone numbers you have) or inbound (people text a shortcode to a number to receive information and donate).
- Include a Link to Your Fundraise Up Donation Page: In your text message, include a link to your Fundraise Up donation page, such as
nonprofit.org/?form=donatenow. This allows donors to easily make their donation by clicking on the link. - Test and Launch: Thoroughly test your text-to-give campaign to ensure a smooth user experience. Once you're confident everything is working as expected, launch your campaign and start engaging with your donors via SMS.