Handling Anonymous Donations
Fundraise Up provides the option for supporters to make their donations anonymously, which means they prefer not to have their contribution acknowledged publicly by the organization. In this article, we'll explain how Fundraise Up handles anonymous donations and how you can control this feature on a per-campaign basis.
Enabling Anonymous Donations
You can allow or disable anonymous donations for each campaign individually. To configure this setting:
- Log in to your Fundraise Up dashboard and navigate to the Campaigns section.
- Select the campaign for which you want to enable or disable the anonymous donation feature.
- In the campaign settings, locate the "Supporter" tab.
- Toggle the "Allow to donate anonymously" option on or off, depending on your preference.
- Save your campaign settings.
When anonymous donations are enabled, supporters will have the option to choose whether they want their donation to be acknowledged publicly or remain anonymous.
How Fundraise Up Handles Anonymous Donations
When a supporter chooses to make their donation anonymous, Fundraise Up takes the following actions:
- Exclusion from Elements: The anonymous donation information will not be displayed in any Fundraise Up Elements, such as Social Proof, Recent Donations, or Donor Map. The donation will be completely excluded from these elements to respect the supporter’s choice for anonymity.
- Data Handling in Integrations: If you have any external integrations set up, such as with your CRM or marketing tools, Fundraise Up can mark the donation as anonymous in the data sent to these integrations. If the integration has specific fields mapped for handling anonymous donations, Fundraise Up will populate those fields accordingly.
- Reporting and Attribution: When creating reports or attributing donations to specific campaigns or sources, it's important to filter out donations marked as anonymous. Fundraise Up recommends setting up your reporting and attribution processes to exclude anonymous donations by default to maintain supporter privacy.
It's important to note that anonymity in Fundraise Up is treated as an agreement between the supporter and the organization. While the supporter’s personal information is not displayed publicly, the organization will still have access to this information for internal record-keeping and communication purposes.
Anonymous Donations vs. Anonymized Payments
Anonymous donations in Fundraise Up should not be confused with anonymized payments. Anonymized payments occur when the payee's information is not available to the organization at all. Some payment providers, such as Venmo, do not allow anonymous payments, meaning the payee's information is always disclosed to the recipient.
In contrast, anonymous donations in Fundraise Up are a choice made by the supporter to keep their contribution private from the public, but the organization still has access to their personal information for internal purposes.