SEO Optimization for Fundraise Up Campaign Pages: FAQ

How does Fundraise Up optimize my campaign pages for search engines?

Fundraise Up implements several SEO strategies to improve your campaign pages’ visibility:

• The title used in SEO will be the Campaign Page’s heading (eg. “Help them find a home”). The description used in SEO will be the Campaign Page's main Message text. These tags are filled with relevant, descriptive text about the site's purpose, which is crucial for search engine rankings and user click-through rates from search engine results pages.
• For Open Graph, (i.e. what will appear when someone shares the Page on social media) the Main image and the Page’s Heading will be used. Enhancing shareability on social media platforms can indirectly benefit SEO through increased user engagement and potential backlinking.
• We use a specific set of HTML tags to ensure effective search engine indexing and manage SEO value by addressing character sets, language settings, and duplicate content. These tags are designed to ensure effective indexing of your campaign pages by search engines, which is essential for maintaining all SEO value properly directed to your campaigns.
• The accessibility and user-friendliness of your site on mobile devices are ensured, as mobile-friendliness is a significant ranking factor in search engines.
• We prioritize loading times by optimizing JavaScript on your pages to boost page speed and user experience, essential for enhancing search engine rankings and user engagement. Learn more about how Fundraise Up enhances page loading times.

How can our organization improve SEO for the campaign pages?

Here are some strategies you can employ to enhance SEO for your FundraiseUp campaign pages:

• Ensure each campaign page has a unique heading and message that accurately reflects the content. This not only improves the relevance signals for search engines but also increases the likelihood of user engagement.
• Utilize a domain with strong SEO standing to host your campaign pages. A domain that already has a good reputation and SEO weight can bolster your campaign's visibility and credibility.
• Incorporate direct links to the campaign page from the main website. This linking strategy helps search engines easily find and index your campaign pages, improving their visibility in search results.
• Сompress image files to ensure quick loading while maintaining high quality to appeal to supporters. Properly optimized images not only enhance content identification by search engines but also prevent slow load times that could negatively affect SEO and user experience. It's recommended to follow image guidelines to strike a balance between file size and image quality, ensuring your website remains both fast and visually appealing.

These steps will help you leverage SEO more effectively to attract and engage more supporters through your Fundraise Up campaign pages.

How can an organization optimize the heading and message of the campaign page?

Heading

The heading is the first element that search engines use to understand the content of your page, and it also appears in the search results — influencing whether users decide to click. To optimize the page heading:

• Be descriptive and concise in your headings to ensure they reflect the campaign’s purpose while capturing interest to encourage clicks. Include geographic tags if the campaign focuses on a specific location or region, and prioritize the inclusion of relevant keywords at the beginning of the heading to optimize for search engines. For instance, a campaign page for a nonprofit organization focused on marine conservation might use a title like "Donate to save the Caribbean marine life". These titles incorporate geographic specifics and fundraising calls to action, enhancing search visibility and directly communicating the campaign’s aim.
• Use a unique heading for your campaign page. Each campaign page should have a unique heading that differentiates it from other pages on your site to avoid internal competition and confusion for search engines.
• Use the organization’s name in the campaign page title. Including the name of the organization in the title not only reinforces brand recognition but also improves the relevance of the page for search queries specific to the organization. This can be particularly effective for organizations looking to leverage their brand in campaign efforts.

Message

The text on your campaign page needs to perform a dual function — appeal to the audience and rank well in search engines. This text is vital for explaining the campaign, persuading readers, and enhancing visibility:

• Research relevant keywords that potential supporters use to find causes like yours. Integrate these keywords into your campaign message naturally. Focus on long-tail keywords, which are less competitive and more targeted.
• Write compelling content that tells a story. High-quality, engaging content is likely to be shared and linked to, which are important factors for SEO.
• Break up the text with paragraphs to improve readability. Search engines favor content that enhances user experience, making well-structured content more likely to rank higher.