Campaign Page

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Campaign Pages simplify your fundraising efforts. It allows you to create custom landing pages for each campaign without code implementation, web developers, or designers.

Campaign Pages are securely hosted by Fundraise Up and Cloudflare, allowing for seamless integration with Google Analytics and Meta Pixel for analytics collection. They are mobile-friendly, available in 22 languages, and can have their custom domain for easy sharing via your website, social media, email campaigns, and ads.

Each Campaign Page features customizable content on the left and an optimized Checkout form on the right for efficiency.

Enable a Campaign Page

You can enable the Campaign Page for your Campaign in one of the following ways:

  • On your Campaign page, navigate to the Campaign Page tab and click the Activate Campaign Page button.


  • Open your Campaign, select Settings, then General, and tick the Campaign Page checkbox in the Campaign format section.

No additional development is required to activate features or payment methods.

Learn how to add content to the Campaign Page.

Preview and test your Campaign Page

To get a better understanding of how your supporters will experience your Campaign Page, you can use the following features.


Preview lets you see the Campaign Page content and Checkout form as supporters will see it, based on your settings. However, it's for viewing only; you can't make test donations.

To preview your Campaign Page, either click the Preview link in the Campaign Page section of the Campaign Overview or, if you are editing your campaign, the Preview button at the bottom of the page in the yellow bar.

The Preview window allows you to switch between different campaign formats (if enabled), devices, locales, and countries. It also displays all donation flow screens as configured in your Preferences.


Testing your Campaign Page allows you to actually go through the donation process, just as your future supporters will.

There are two ways to test your Campaign Page:

  • In the Campaign Overview, click the Make a test donation link located in the Campaign Page section.
  • While previewing your Campaign, click the Make a test donation link found in the hint bar below the Preview.

These methods enable you to simulate a donation, with the flexibility to test various locales and countries. Learn more →

How we optimize conversions

Conversion optimization is a key aspect of the Checkout form. It is enhanced by using modern web technologies, e-commerce strategies, and artificial intelligence (AI) integration.

Here are some methods Fundraise Up uses to optimize conversion at checkout.

Zero redirects

When a supporter visits your Campaign Page, they can make a full donation directly through the interactive Checkout form on the page. This approach eliminates the need for redirects to other donation scenarios, which can hurt conversion rates. By eliminating redirects, the Campaign Page maintains its click-to-view conversion effectiveness.

Suggested donation amounts

Our Checkout form, similar to other online giving tools, shows various suggested donation amounts. What sets our Checkout apart is that it uses AI to personalize these amounts for each visitor, improving conversion rates.

Fundraise Up's AI takes into account factors such as the user's location, browser version, device type, date and time, and more.

All data used for generating donation suggestions is first-party, ensuring a personalized and effective donation experience.

Impact descriptions

Inform your supporters about the specific impact of their donation using the impact descriptions built into our Checkout modal. Show them how $20 can buy school books or how $500 can fund vital cancer research. Providing real examples of potential impact increases conversion rates and encourages greater generosity. Learn more about impact descriptions →

Upsells and cross-sells

The Checkout form provides features to encourage supporters to upgrade from one-time to recurring donations (upsell). It also makes it possible to promote other fundraising channels to your supporters (cross-sell).

In addition, machine learning, a part of AI, can be used to determine the right conditions for presenting upsell and cross-sell opportunities to supporters.

Pre-conversion upsell

Typically offered during the checkout process, after a supporter has selected a one-time donation amount, but before they select a payment method. It encourages them to switch from a one-time donation to a recurring donation plan.

Post-conversion upsell

This upsell is offered after a supporter completes a transaction on the Checkout form. It's a strategy that doesn't affect conversion rates negatively. Instead, it's an effective method to encourage supporters to adopt recurring donations. Depending on the supporter's actions during checkout, they will be prompted to upgrade their donation to either a monthly or annual basis.

Annual tribute upsell

If a supporter makes a one-time tribute donation and includes the name of the person being honored, they will be offered the choice to make their donation recur annually. This option is only available if annual recurring donations are enabled in the Organization Settings.

Address autofill

Address autofill simplifies the checkout process by minimizing the amount of typing needed when a supporter is asked for their mailing address. It prioritizes autofill suggestions based on the supporter's location to show the most relevant addresses first.

Fundraise Up enhances global fundraising by using autofill services tailored to each location. This allows for various address search methods, including those starting with the postal code.

Adaptive cost coverage

Traditionally, supporters are presented with the option to cover the transaction costs of a donation. Our adaptive cost coverage is an extension of this functionality that uses AI to determine who should be prompted with the request to cover transaction costs. The result is an increase in conversion and revenue.

Donation matching

The Donation Matching feature, available only on Campaign Pages, allows you to create campaigns that inform donors through the Checkout form that a third party will match their donations. This is useful, for example, if you have a corporate sponsor who is willing to match donations over a certain amount during a certain time period. Learn more →

P2P and Campaign Pages

If both the Campaign Page and the Checkout modal are enabled in a Сampaign's settings, clicking on a link to a peer-to-peer (P2P) fundraiser will take you to a customized campaign page for that fundraiser. However, all elements on your organization's website that lead to P2P fundraisers will still open the Checkout modal.

A P2P Campaign Page displays the main content of the campaign, the supporter's photo and name. It includes two types of text: the P2P admin's personal message and your campaign’s message. The page also displays a goal meter that shows the goal and the amount raised for that particular P2P fundraiser. Below the goal meter, social proof statistics are provided to motivate more contributions.

Tributes and Campaign Pages

Fundraise Up allows you to create tribute Campaign Pages, such as In Memoriam campaigns.

If a campaign has the Tribute feature enabled and the Highlight the tribute name field checkbox is selected, the tribute donation option will be displayed at the top of the Checkout form. Learn more →

Marketing and analytics

Google Tag Manager (GTM) is used to integrate marketing or analytics tools with your Campaign Pages. By incorporating your GTM Container ID into the “Analytics tools” settings, it becomes possible to directly manage tags, triggers, and variables from the GTM dashboard. This method facilitates tracking user interactions and collecting data seamlessly across your campaigns. Tools such as Google Analytics, Meta Pixel, and others from our approved list can be integrated through GTM, offering detailed insights into campaign performance without the necessity for direct code alterations on the pages.

Use Google Tag Manager (GTM) to add marketing or analytics tools to your Campaign Pages. Simply add your GTM Container ID to your Analytics Tools settings. You can then manage tags, triggers, and variables directly from the GTM dashboard, making it easy to track user interactions and collect data across your campaigns. You can integrate tools like Google Analytics, Meta Pixel, and more from our approved list through GTM. This gives you detailed campaign insights without having to directly change the code on your pages.

Payment methods

Our Checkout form allows you to present supporters with virtually any modern payment method during checkout, including crypto. It uses machine learning to decide which payment methods to show each supporter, based on their device type and browser. Read more about our payment methods →

Supported payment methods

The following payment methods are supported in our Checkout form:


You can personalize the checkout experience for individual supporters and reduce the number of fields they have to fill out by using Fundraise Up's URL API to pre-set certain Checkout attributes. Learn more →

UTM tracking

UTM parameters work the same way for Campaign Pages as they do for the Checkout modal. When UTM parameters are included in a Campaign Page’s URL, the parameter values are captured and stored in the resulting donation record. Learn more →

Note that when adding UTMs to a Campaign Page URL, the first parameter must be preceded by a question mark (?), not an ampersand (&). For more information and examples, see our UTM support article.

Integrations and exports

We’ve added the  Source = Campaign page  field to our exports and integrations, so that you can determine whether a donation was made through a Campaign Page.


Campaign pages and the Donor Portal share the same domain, set under Portal URL in your organization's Dashboard settings, within the Donor Portal side tab.

To change the URL, use the Change domain button. By default, it uses Fundraise Up's domain, showing as:

  • Donor Portal: https://[YourSubdomain]
  • Campaign Pages: https://[YourSubdomain]

You can also set a custom domain for your organization.

SEO optimization

Increase the visibility of your Campaign Page and attract organic traffic with our SEO optimization features:

  • The SEO Title will match the Campaign Page's headline, for example, "Help them find a home".
  • The SEO Description is taken from the main Message text of the Campaign Page.
  • For Open Graph (which is displayed when the page is shared on social media), the Main image and the Page's headline are used. Learn more →


Fundraise Up’s Checkout form includes accessibility features that improve the donation experience. Fundraise Up is WCAG 2.1 AA compliant and is regularly audited by independent third-party accessibility auditors. Learn more →


The Campaign Page has a built-in cookie banner that automatically keeps your Pages fully compliant with European GDPR standards, by allowing supporters to choose whether to consent to Fundraise Up's use of cookies.

This banner will only be displayed to site visitors/organizations based in countries that follow the GDPR and ePrivacy Directive standards — these are the EU Member States, the UK and the EEA. Learn more →


Fundraise Up offers Checkout in 22 languages, making it easy for you to offer a donation experience in your visitors' preferred languages. Learn more →


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