Ethar Relief grows donor base 31% in the first year using Fundraise Up’s Checkout

The challenge

Ethar Relief is a UK-based humanitarian aid organization with a mission to support refugees in East Africa and surrounding regions. Like many organizations, Ethar Relief transitioned to a digital-first fundraising strategy as a response to the COVID-19 pandemic.

But the shift online revealed a need to better convert global site visitors into donors.

Ethar Relief needed a platform that could:

• increase donor conversion on their website
• power greater giving through support for global currencies and languages
• provide an engaging user journey optimized for both desktop and mobile visitors

The solution

Fundraise Up’s frictionless Checkout. With Checkout, Ethar Relief can now accept 135+ global currencies, localize the donor experience in more than 20 languages including Arabic, and increase conversion from mobile donors.

With features like daily recurring giving frequencies, Checkout also helps Ethar Relief fundraise during important Islamic holidays like Ramadan and Dhul Hijjah. And using Fundraise Up’s URL API, Ethar Relief was even able to integrate their existing Zakat calculator with Checkout.

Notable numbers