Unlocking the world’s generosity potential
Why we exist
Nonprofits deserve better technology.
This was the premise under which we launched in 2017. We’d encountered one too many donation forms that proved to be exercises in mental gymnastics rather than easy ways to give.
So we introduced nonprofits to the checkout, a technology typically used on e-commerce websites to increase sales conversion.
We hypothesized that the for-profit practices driving sales growth at retailers would similarly lead to greater giving for nonprofits. It was the right call.
What we do
Everybody has an ability and willingness to give — we call it their generosity potential. Our mission is to unlock this potential by optimizing how people give.
We accomplish this through our donation platform. It helps nonprofits engage more supporters and grow revenue by providing easy ways to increase conversion, enable modern payment methods, and personalize the giving experience for every donor.
Where we work
Built and based in Brooklyn, New York, Fundraise Up is a true NYC startup.
Now headquartered at Industry City, a sprawling campus of manufacturers, artisans, and technology companies like Fundraise Up, we collaborate in a space that connects our local, remote, and international teams.
In the neighborhood? Stop by for a visit. There's lots to see and the drinks are on us.