Create a well-rounded donation strategy with Checkout and Campaign pages

Checkout

Checkout is the donation form you know and love, perfect for embedding directly on your website, such as within your main donate button. This ensures there are no extra redirects, allowing donors to complete their donations seamlessly from any page on your site.

Nonprofits take advantage of Checkout’s innovative features like AI, localization, personalized suggestion amounts and more to boost their click-to-donate conversions.

• AI Optimization: Pages are optimized with Fundraise Up’s cutting-edge AI to increase both the number and size of donations.
• Zero Redirects: Donors can complete donations without leaving your site.
• Suggested Amounts: Personalized donation suggestions based on AI.
• Upgrade Opportunities: Encourage one-time donors to become recurring donors.
• Adaptive Cost Coverage: Allow donors to cover transaction fees.
• Multiple Payment Methods: Support a variety of payment options in 135+ currencies, from cards, digital wallets, and bank transfers to non-cash payment methods.

An example of the Checkout feature.

Each option offers the same high level of performance for different touchpoints of your campaign. Using both, you’ll have a well-rounded, effective donation strategy.

Campaign pages

For special fundraising initiatives, you may want to create a dedicated landing page to engage supporters and tell a compelling story.

Traditionally, you could use your own website builder and embed the Checkout form. While this gives you the powerful Checkout to increase conversion-to-donation, self-hosted pages can have some downsides, especially for high-traffic campaigns or when quick and easy setup is a priority.

Consider this about self-hosted fundraising pages

Self-hosted fundraising pages, which organizations create and maintain on their websites, require a higher-level of expertise, including:

• Technical know-how: in-house or outsourced developers and designers are needed for setup and upkeep.
• Setup time: setup involves custom development and integration that can take longer to implement, causing delays in launching fundraising campaigns.
• Maintenance: continuous technical support is needed for updates, speed optimization, security, and troubleshooting, making it a substantial commitment for the organization in the long run.
• Compliance: ensuring compliance with standards and regulations falls directly on the organization, leading to higher liability and risk factors.

Campaign Pages benefits

We offer a better solution than a self-hosted page — Campaign Pages. You can create these landing pages in minutes with no technical headaches. They come with a built-in Checkout form and a suite of additional tools. These no-code setup pages allow anyone to generate branded donation pages and share them across digital channels, without needing extensive coding or web development skills.

They can be tailored to specific campaigns such as special events, seasonal campaigns, year-end drives, peer-to-peer initiatives, corporate sponsorships, crisis fundraising, and more.

An example of a Campaign Page.

• High Conversion Rates: Campaign Pages excel at engaging donors and effectively driving donations. For example, the Canadian Red Cross achieved an impressive 25% click-to-donate conversion rate using their Campaign Page.
• Quick & Easy Creation: These pages are hosted by Fundraise Up and can be created without involving your web and IT teams, going live in just 5 minutes.
• Reliable and Speedy: Enjoy reliable hosting with 99.9% uptime and support for up to 200 real-time transactions at once, ensuring perfect performance during high-traffic events.
• Optimized for All Devices: Campaign Pages are designed to look great on all devices, ensuring an optimal experience whether your donors are on a desktop, tablet, or smartphone.
• Built-in Engagement Tools:
  • Support Impact: An auto-updating feed of recent donations to inspire giving.
  • Goal Meter: Show progress towards fundraising goals.
  • Impact Descriptions: Explain how donations make a tangible difference.
  • Tributes: Create tribute-focused Campaign Pages for "in memoriam" campaigns.
  • Donation Matching: Highlight third-party matching opportunities to double the impact of donations.
• Exceptional Donor Experience: Campaign Pages have a sleek design focused on tools that build relationships, with ample space for text, images, and other content to craft a narrative that resonates with your audience.
• Easy Sharing: Create a custom domain for your page to share across your website, social media, email campaigns, and ads.
• SEO tools: Boost visibility and drive organic traffic.
• Fundraisers Support: Enable supporters to create and manage their own Fundraising campaigns.
• Built-in Analytics: Easily collect valuable data through Google Analytics and Meta Pixel integration, with seamless tracking using Google Tag Manager (GTM). UTM parameters and exports help manage and track campaign effectiveness.
• Secure and Compliant:
  • Comprehensive Compliance: SOC II type 2, PCI DSS Level 1, and ISO 27001 certifications.
  • GDPR Compliance: Built-in cookie banner for GDPR compliance.
  • WCAG 2.1 AA Compliance: Enhanced user experience with assistive devices.

Use Both Checkout and Campaign Pages to Maximize Giving

For a unified donation experience across your website with zero redirects, use the Checkout form. When creating a special fundraising campaign that requires a dedicated page to tell a story, consider using Campaign Pages. The choice between a self-hosted page with Checkout and using Campaign Pages depends on your team's resources:

• Do you have the coding skills to build a high-converting donation page?
• Do you have the time to create and maintain multiple donation pages?

Regardless of your choice, our team is here to help you get started.

Enable Campaign pages now