Pulse of the donor
A deep dive into donor behavior and its impact on giving across Canada, the USA, the UK, and Australia. Explore powerful insights across regions, verticals, channels, and more — unlocking what moves the donation needle.

Explore powerful insights that move the donation needle — see how your country stacks up against others in the report




First-of-its-kind report co‑created by Fundraise Up and Stripe
Leveraging data from millions of donations processed across 500 nonprofits. Inside you’ll learn:
At Stripe, we’ve seen that actionable data can be a powerful tool for organizations operating in today’s digital-first landscape. We’re excited for this report to provide deeper insights into donor behavior and fundraising campaigns.

Unlock data-driven strategies for scalable fundraising success
You’ve seen the data — now put it into action.
Join us on April 3 at 11:00 AM ET for an exclusive fireside chat with industry experts from Fundraise Up and Stripe.
Building on insights from the Pulse of the donor report, we’ll translate key trends into real-world fundraising strategies.
Learn how to optimize conversions, strengthen donor connections, and future-proof your nonprofit’s success. Don’t just read the report — take the next step and turn insights into impact.








When we look at data from nonprofits that are open to new technologies and adopting innovations, we see that they’re able to achieve results that defy the industry results as a whole.