The best way to increase donor retention rates and build trust is by giving supporters easy-to-use tools to manage their contributions. With Fundraise Up's Donor Portal, your donors can edit recurring plans, dedicate donations, manage fundraisers, download receipts, and more — all within a sleek, user-friendly interface, and without having to reach out to your support team.
Let’s explore the latest innovations we’ve made to the Donor Portal to help nonprofits like yours raise more and engage better with supporters.
Donor Portal innovations to improve donor retention rates
1. Empower donors with “Give More” buttons
The most dedicated supporters often visit the Donor Portal. Recognizing this, we saw an opportunity to empower them to contribute even more.
By strategically placing “Give More” buttons across key areas of the Donor Portal, including the homepage and one-time donations pages, we’ve made it easier for supporters to increase their giving.
Why does it work? Because these are your most engaged donors — they already believe in your cause and are happy to give more when the opportunity is presented clearly and conveniently.
2. Offer options with “Resume” buttons
Sometimes life gets in the way, and donors pause their recurring donations. Our data shows that financial challenges are a common reason for cancellations, but most donors don’t want to stop contributing entirely — they just need to pause them. In fact, 1 in 4 potential cancellations remain donors when they discover how simple it is to pause or adjust their contributions instead.
Fortunately, the Donor Portal offers donors the ability to pause their recurring donations. This functionality allows donors to step back temporarily without ending their commitment to your cause.
To make it even easier for donors to re-engage when they’re ready, we’ve introduced the “Resume Donation” button. Strategically placed throughout the Donor Portal, this feature gives donors full control over their giving and ensures they can restart their support when the time is right.
“The main benefits we’ve experienced since moving our recurring donations at the Ovarian Cancer Research Alliance to Fundraise Up include having everything in one place, a more user-friendly backend, how easily the donor information flows into Salesforce which saves administrative time, and a reduction in the number of people reaching out for support since they can use the Donor Portal.” – Ovarian Cancer Research Alliance
3. Build trust with an improved Donation History
Transparency builds trust. That’s why we’ve enhanced the “Donation History” section of the Donor Portal. Supporters can now easily track every contribution they’ve made — or see when a transaction didn’t go through — in a clean, polished interface. These improvements give donors a clear picture of their impact while reinforcing their confidence in supporting your cause.
4. Seamlessly integrate with your custom Donor Portal
Already have your own donor portal? No problem. With our seamless Donor Portal access feature, you can integrate Fundraise Up’s powerful tools directly into your existing platform via API.
Supporters enjoy a streamlined experience without needing multiple logins, and you get the best of both worlds: your custom portal enhanced by Fundraise Up’s innovative features.
With the API, you can direct donors to either the main Donor Portal page or specific recurring plan management, providing even greater flexibility.
Why nonprofits love the Donor Portal
- Happier supporters: A turn-key, self-serve experience fosters trust and donor satisfaction.
- Increased revenue: Features like the “Give More” and “Resume” buttons, combined with the frictionless giving experience, encourage greater contributions and long-term engagement.
- Fewer support requests: Empowering donors to manage their giving reduces administrative overhead for your nonprofit.
Innovation, always
At Fundraise Up, we put stellar donor experiences at the heart of everything we do. The Donor Portal is a cornerstone of that mission, and we’re committed to continually innovating it to help you build better relationships and raise more for your cause. Book your personalized demo of the Donor Portal today.