5 Ways gamification can level up your P2P fundraising

Feb 9, 2023
Nic Miller
Senior Director of Marketing

As a nonprofit always on the lookout for new ways to grow revenue, there’s no doubt that you’ve considered peer-to-peer fundraising or perhaps you already launched a peer-to-peer program.

A strategy that generates more than $900 million in annual revenue, allowing people to fundraise on your organization’s behalf not only improves your bottom line — it strengthens your connection and builds community among your supporters.

To make the most of your peer-to-peer program, we’re sharing five ways your nonprofit can use gamification to engage more fundraisers, promote a little friendly competition, and surpass your fundraising goals.

1. Give supporters a specific cause to fundraise for

While your mission statement serves well for raising general donations, it’s important to get really specific about the purpose of any campaign you launch. It differentiates your overall mission from your near-term goals, creating a bigger impact.

Drive urgency by explaining what your immediate need is, why it’s important to your cause, and how you plan to achieve it.

To gain inspiration for your next campaign, take a look at this example we created, which explains what problem the campaign is trying to solve and how to solve it:

2. Allow supporters to fundraise together

Multiply the amount you can raise for your campaign by letting your supporters fundraise together as a team. This builds camaraderie among your community of supporters, and it encourages a little healthy competition among teams to see who can make the most impact in a given amount of time. Plus, this gives your supporters an opportunity to recruit their friends and family members to join a movement they care deeply about.

The good news is that Fundraise Up makes creating P2P fundraisers super simple, and your supporters can sign up to become fundraisers almost immediately. Once someone clicks on the fundraising call-to-action button, they are prompted to start their own fundraiser or join an existing fundraiser.

For supporters who want to start their own fundraiser, all they need to do is fill out a few short fields about the fundraiser and complete a quick email verification step.

However, supporters who want to join a fundraiser can use the search bar to find the one they’re looking for or choose from a list of available fundraisers. The supporter then completes the process with a quick email verification step.

Once supporters have their fundraiser all set up, they’ll have access to the Donor Portal where they can see who has donated to their fundraiser and get personalized sharing links to share through social channels or via email.

3. Set a fundraising goal for your campaign

It’s important to highlight your fundraising goal on your website so your supporters can keep track of your campaign’s progress. It’ll even motivate your fundraisers to work harder to reach that fundraising goal by the end of the campaign.

An effective way to showcase your campaign performance on your website is by including a goal thermometer. It’ll track the progress of your campaign and show how much more is needed to help reach your goal.

4. Show off your top fundraisers

Your fundraisers are working hard to raise more for your cause. Show them some love by highlighting your campaign’s top performers through the Top Fundraisers element.

Adding this visual representation on your website might promote a little friendly competition among your fundraisers to make it to the top of the leaderboard — helping you reach your goal faster.

5. Highlight support from around the world

You have a diverse set of supporters who are from all over the world. What better way to show them off than through a donor map?

Adding a donor map on your website lets your fundraisers see the fruit of their labor, allowing them to see where donations are coming from in real time.

Want to learn more about attracting peer-to-peer fundraisers? Join Fundraise Up and Feeding Westchester in an upcoming live session on deepening supporter engagement with online fundraisers.
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