Demand Generation Manager

Highlights

• OTE: $120,000 - $130,000
• Base Salary: $100,000 - $110,000
• Location: remote in North America (EST and CST)
• Stock options
  

About Fundraise Up

At Fundraise Up, we are reimagining the fundraising platform to create the most convenient and fastest way to donate to non-profit foundations. Our innovation is aimed at enhancing loading speeds, boosting conversion rates, offering diverse payment methods, and more. Each month, individuals worldwide donate tens of millions of dollars through our platform. We are the go-to fundraising solution for some of the world's leading non-profit organizations. UNICEF, Obama Foundation, the Alzheimer's Association, and many others leverage our platform for their online fundraising needs.

About This Role

We’re seeking a driven Demand Generation Manager with 3–5 years of B2B multi‑channel campaign experience, including paid advertising strategy and execution. You’ll play a critical role in planning, executing, optimizing, and reporting on integrated marketing campaigns across email, paid search, paid social, webinars, digital content, and ABM initiatives. This is a fast-paced opportunity to own campaign execution across SMB, Mid‑Market, and Enterprise segments and to collaborate closely with content, sales, and marketing ops teams.

Key Responsibilities:

• Plan and run holistic demand generation campaigns across email, paid media, webinars, and landing pages.
• Design campaigns with an experience-led mindset, prioritizing the target audience’s journey, needs, and preferences at each stage of the funnel.
• Collaborate with a leading demand generation agency (ie. Refine Labs) to scale media execution, creative testing, and campaign strategy.
• Deploy paid ad strategy, from targeting and messaging through creative testing, deployment, and optimization.
• Support ABM campaign efforts targeting enterprise accounts with personalized messaging and campaign execution.
• Oversee timelines, creative and content deliverables, campaign logistics, and launch schedules.
• Set up and manage campaigns in HubSpot, Google Ads, LinkedIn Ads, and webinar platforms.
• Monitor campaign KPIs - engagement rates, conversion rates, pipeline generated, ROI, etc.
• Analyze results and provide actionable insights and optimization recommendations.
• Prepare regular reports and campaign summaries for internal stakeholders.
• Work cross-functionally with content, product marketing, design, sales, and operations teams.
• Provide feedback on campaign messaging and creative.
• Suggest workflow or automation improvements to increase campaign efficiency.

Skills and Qualifications:

• 3–5 years of experience in B2B demand generation, campaign execution, and paid ad management.
• Hands-on familiarity with tools like HubSpot, Salesforce, and paid media platforms.
• Proven ability to plan, launch, optimize multi‑channel B2B campaigns with measurable results.
• Strong analytical mindset, data fluency, and experience interpreting campaign performance.
• Excellent project coordination skills - organized, detail-oriented, proactive.
• Effective cross-functional communicator, able to work with creative/content and sales teams.

Benefits: 

Our compensation package includes comprehensive benefits and perks, meaningful equity, and a competitive salary

• Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.
• FSA Spending Account.
• Remote or Hybrid work. Our teams are spread globally.
• 15 days of vacation, 7 company holidays plus an additional 3 floating holidays and 5 sick days.
• 401(k) plan with company match.
• 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
• Paid parental leave (12/6 weeks).