Boys & Girls Clubs of America sees growth across its channels with a unified donation experience

22%

increase in online revenue

32%

growth in SEM revenue

43%

lift in email marketing revenue
Boys & Girls Clubs of America Case Study

The challenge

A platform that wasn't optimized for multichannel giving
Boys & Girls Clubs of America provides mentorships, programs, and after-school activities to nearly four million young people through its 4,300 clubs. To sustain its programming, BGCA runs year-round fundraising campaigns through its web, email, direct mail, and corporate partnerships channels.
But donors were running into problems when they went online to respond to BGCA's appeals. Friction in the donation experience prevented most donors from giving, reducing the effectiveness of the organization's campaigns. BGCA needed a solution that could unify its channels, improve campaign performance, and provide donors with an easy way to give.
Boys & Girls Clubs of America needed a platform that could:
  1. Give supporters a consistent donor experience throughout its multiple fundraising channels
  2. Provide turnkey payment methods like digital wallets to increase donors' giving potential
  3. Offer personalization and recurring giving upsell features without additional costs

The solution

A streamlined way to accept donations from any channel
Boys & Girls Clubs of America chose Fundraise Up because it offered the most streamlined way to collect donations from donors responding to its campaign appeals. Donors can now give using digital wallets, easily opt in to monthly support, and donate using personalized gift amounts.
BGCA is also using CTAs and QR codes that it generates within the platform to engage donors through both online and offline channels.
BGCA found particular success with email marketing. Enhanced with trackable links from its Fundraise Up account, BGCA email appeals now point to a donation checkout on bgca.org. Using Fundraise Up's URL API, the BGCA team pre-fills much of the donor's information for them, reducing the time it takes to donate. The result is greater revenue across BGCA's fundraising channels.
Fundraise Up understands nonprofits more than other technology solutions do. The team makes everything as turnkey as possible, and our donors benefit from it.
Rupert Schutz
Director, Digital Performance, Boys & Girls Clubs of America

The result

Unified channels that drive growth
22%
increase in online revenue
32%
growth in SEM revenue
43%
lift in email marketing revenue
Cause
Youth Centers, Boys and Girls Clubs
Headquarters
Atlanta, GA, United States
Customer since
September 2021
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