Partnership grows Bible League Canada’s donor base by 157%
increase in active digital donors
increase in number of new recurring plans
average donation amount
When it comes to our donor conversion, we know that every number has a name. Our partnership with Fundraise Up and NextAfter has allowed us to present clearer options and deeper donor relations through this program. The donor platform, along with fiscal responsibility, has allowed our strategic ministry programs to have the most impact.
About Bible League Canada
Bible League Canada spans nearly 50 countries, serving as a global ministry for over 60 years. It uniquely works with national ministries to equip local Christians with Bible programs and resources for children, adults and persecuted believers, connecting followers worldwide.
The challenge: slow growth on the digital front
With Fundraise Up’s online donation platform, Bible League Canada had the right tools to convert on-site donors and had already seen fantastic results. But to maximize their efforts, the organization needed to attract more donors, optimize their messaging, and scale their programs. Bible League Canada's digital donor base needed a serious boost.
The solution: a partnership with Fundraise Up and NextAfter
With a modern donation platform already delivering stellar results, Bible League Canada had the confidence to expand their donor acquisition efforts with NextAfter, a research-based fundraising agency. This strategic collaboration aimed to:
1. Increase donor acquisition through data-driven digital marketing strategies
2. Refine and optimize fundraising messaging through rigorous testing
3. Leverage the combined power of Fundraise Up's AI-driven platform and NextAfter's optimization expertise
Whenever NextAfter begins an engagement, we rigorously audit an organization's fundraising program to identify key opportunities for accelerated growth based on their data and the insights gleaned from more than 7,000 experiments from nonprofits worldwide. Our audit of Bible League Canada found an organization that already had a great donor platform in Fundraise Up and a compelling reason for donors to give. They just needed to go all-in on digital testing and optimization to fuel long term growth.
A perfect blend of marketing and technology
The powerful combination of Fundraise Up's technology and NextAfter's optimization expertise created a donor engagement engine that not only brought in more donors but also nurtured them effectively, leading to sustained growth in both donor numbers and revenue for their nonprofit clients.
- Increased donor acquisition: NextAfter's data-driven digital marketing strategies helped attract a larger volume of potential donors to Fundraise Up's donation platform.
- Improved conversion rates: The combination of Fundraise Up's user-friendly donation platform and NextAfter's optimized messaging led to higher conversion rates.
- Personalized donor experience: Fundraise Up's platform offers features like Impact Descriptions, Tributes, and personalized emails, which NextAfter could leverage to create more engaging and meaningful interactions with donors.
- Streamlined giving process: Fundraise Up's easy-to-use platform, combined with NextAfter's optimization strategies, simplified the donation process. This made it easier for donors to give and increased the likelihood of repeat donations.
- Data-driven improvements: The partnership allowed for continuous testing and optimization, especially around messaging. NextAfter analyzed traffic and conversion data from Fundraise Up's platform to refine messaging strategies and improve donor engagement over time.
- Multichannel approach: By combining Fundraise Up's digital tools with NextAfter's broader marketing strategies, the partnership created a cohesive multichannel approach to donor engagement, reaching supporters through various touchpoints.
We were able to hit Bible League Canada’s 5-year goal in year one.
The results: skyrocketing growth in revenue, acquisition, and retention
With NextAfter increasing the volume of donors and refining the fundraising messaging and Fundraise Up’s AI-powered platform maximizing donor conversions, Bible League Canada saw unprecedented growth in its digital fundraising program.
- Overall revenue growth: Digital fundraising revenue increased 70% year-over-year, with consistent growth across all donor segments and every month of the fiscal year.
- New donor acquisition: The number of active digital donors skyrocketed in just one year, representing a 157% increase.
- Donor retention: The number of recurring donors acquired online more than doubled, increasing by 200%.
While our data indicated Bible League Canada was projected to experience significant growth, their results exceeded our most optimistic projections and was a direct result of the way they went all in on digital donor acquisition and optimization, testing every element of their program and using Fundraise Up’s automatic recurring gift conversion features to drastically increase their recurring donor program. The right tools combined with the right testing methodology leads to great results.
These results demonstrate the powerful impact of combining point solutions like Fundraise Up and NextAfter. When nonprofits work with the best partners in their fields, the result is a truly best-in-class experience. For more information on trusted nonprofit partners like NextAfter, visit our certified Partner Marketplace.
Notable numbers
increase in active digital donors
increase in number of new recurring plans
average donation amount
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