Community FoodBank of New Jersey increases annual revenue by 7x using an optimized donation checkout

The challenge

Flexible donation forms that can be used across multiple channels

Community FoodBank of New Jersey, the largest anti-hunger and anti-poverty organization in New Jersey and a member of Feeding America, has been delivering food, help, and hope across the state for over 45 years.

CFBNJ’s direct response program provides the largest amount of unrestricted revenue for the organization. To continue converting donors, it was imperative for CFBNJ that its team had easy-to-use donation forms that could be used across its direct response program and other channels.

But there was an inability to customize donations forms the way the team wanted with its existing donation platform. In particular, the CFBNJ team became frustrated that there wasn’t a simple way to test certain aspects of the form and there were limitations on making forms more user-friendly.

CFBNJ needed a platform that could:

• offer an easier way to edit and test donation forms
• provide a more user-friendly and intuitive giving experience for donors
• be used across its fundraising channels

The solution

A donation checkout optimized for every campaign

CFBNJ selected Fundraise Up because its donor experience was exactly what it was looking for: an experience that is easy for donors to use and understand. On top of that, Fundraise Up’s optimized giving experience allows the organization to customize the donation checkout based on any of its campaign needs.

With Checkout, the CFBNJ team is now able to tailor branding and messaging to fit any fundraising campaign on any channel, as well as track and monitor campaign performance in Fundraise Up’s analytics dashboard.

And with the option for donors to cover the processing fees, a recurring giving upsell that prompts one-time donors to upgrade to monthly support, and a corporate-matching upsell, CFBNJ was saving more money while simultaneously increasing online revenue.

The result

An improved giving experience that led to greater online revenue.

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