Greater Good Charities increases online revenue by 161% with a frictionless giving experience


lift in online revenue


increase in recurring giving revenue


conversion rate
Greater Good Charities

The challenge

Flexible donation forms that can be used across multiple channels
Greater Good Charities is a global nonprofit organization working to help people, pets, and the planet by mobilizing in response to need and amplifying the good. With a large online donation program, it was important for the organization to streamline all of its fundraising under one platform. However, Greater Good Charities struggled with finding one platform that could do everything it needed.
Greater Good Charities’ previous donation platform forced the team to create a new page for each campaign and didn’t allow them to embed donation forms onto its website. Therefore, it was also using Give Lively and Shopify.
Frustrated with going back and forth between platforms, Greater Good Charities went looking for a new solution that could check all of its boxes and provide a better giving experience for its donors.
Greater Good Charities needed a platform that could:
  • Meet all of its online fundraising needs under one platform
  • Optimize and improve its online donor experience
  • Provide customizable elements to draw in more donors on its website

The solution

One donation platform that met all of its online fundraising needs
With Fundraise Up, Greater Good Charities found what it was searching for all along: a donation platform with a personalized checkout that connects to any type of campaign, trackable elements that engage visitors across the website, and data that funnels into its CRM in real time.
Fundraise Up has also optimized Greater Good Charities’ giving experience by personalizing ask amounts, offering a variety of payment methods, and providing donors an option to upgrade their support from one-time to monthly.
Now, Greater Good Charities is seeing more donors sign up to be recurring supporters, a lift online revenue, and a higher conversion rate than ever before.
We chose Fundraise Up because it accommodates for the complexity of our mission and the unique fundraising needs that comes with it. The tool allows us to work with focused agility and respond to the urgent needs of the communities we serve.
Dafny Vogel
VP of Marketing, Great Good Charities

The result

A frictionless donor experience and more giving on its website
lift in online revenue
increase in recurring giving revenue
conversion rate
International, Foreign Affairs and National Security Fund Raising and Fund Distribution
Seattle, WA, United States
Customer since
June 2021

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