Greater Vancouver Food Bank sees instant lift in conversion rate and recurring donors with Fundraise Up
196%
42%
20%
The challenge
Greater Vancouver Food Bank (GVFB) is the largest food bank in British Columbia, distributing over 8 million pounds of food in 2022. GVFB relies heavily on direct response and monthly giving campaigns (both through direct mail and online) to generate donor revenue, as well as a novel peer-to-peer virtual food drive platform.
GVFB was growing frustrated with their legacy platform’s integration issues, lack of platform development and unresponsive support team. Credit card transactions were being refused due to a faulty validation process, frustrating potential supporters and resulting in GVFB losing out on around $75,000 of potential donor revenue in just one month.
Greater Vancouver Food Bank needed a platform that could:
- Ensure a smooth checkout process, boosting conversion
- Provide a more intuitive and user-friendly backend experience for campaign management
- Offer dedicated, thoughtful customer support to assist in maximizing campaign effectiveness
The solution
Fundraise Up’s seamless checkout platform and intuitive functionality removed donor friction, resulting in an immediate boost in GVFB’s conversion rate and an increased number of monthly donors.
GVFB appreciated Fundraise Up’s hands-on customer support, consistent product upgrades, straight-forward admin panel, as well as the platform’s upsell features, which resulted in higher donation amounts.
If you can even incrementally push your conversion up, you’re doing a better job of fundraising and to hear a vendor talking about conversion so early on in the process was incredibly welcoming. Our conversion rate has been as low as 9% historically. In December of 2022, it was almost 40%.
