Lustgarten Foundation partners with Fundraise Up to convert 104% more online donors
increase in number of donors
growth in the amount of donations
more online donation revenue
The challenge
Finding a way to convert more donors on its website
Lustgarten Foundation is the largest private funder of pancreatic cancer research in the world. Lustgarten was overall happy using its current platform, Classy, for events. While the team wasn’t actively looking to replace its giving platform, it was intrigued by the idea of converting more donors on its website and increasing online revenue.
Lustgarten Foundation needed a platform that could:
- improve the giving experience to convert more donors
- provide a user-friendly backend experience for campaign management
- seamlessly integrate with Virtuous and provide more accurate and dependable data
The solution
A platform that engages donors and increases revenue
To understand the effectiveness of each platform, the Lustgarten team tested Classy’s Donation Modal against Fundraise Up’s Checkout.With Fundraise Up bringing in a higher number of donors and donation revenue, it was an easy decision for Lustgarten to make the switch over to Fundraise Up.
The result
An optimized experience that achieves 2x the conversion
We were looking for nothing short of the Holy Grail. We expected Fundraise Up to have a great donor experience, simple campaign setup, and easy data integration. What surprised me most is the ability for the team to deliver on every one of its promises, and there’s still more to find.
Notable numbers
increase in number of donors
growth in the amount of donations
more online donation revenue
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