Record-breaking $420K+ event success for Pinky Swear Foundation

About Pinky Swear Foundation

For children and their families, Pinky Swear Foundation is a lifeline in the darkness. For over 20 years, they’ve dedicated financial and emotional support to kids with cancer and their families, assisting with expenses like housing, food, and transportation. By alleviating the strain of everyday expenses, Pinky Swear Foundation helps families focus on what matters most — their child.

The challenge: modernize a major high-volume event

The annual Pinky Swear Foundation Radiothon is a major fundraising event for the organization. But legacy technology left Pinky Swear team members, volunteers, and donors feeling frustrated. Two critical concerns marred this high-volume event every year.

During Radiothon, manually processing over-the-phone donations slowed down the system and left room for human error. After the event, it was nearly impossible for Pinky Swear Foundation to track and report metrics using their previous CRM.

Not only that, phone donations were typically limited to credit or debit cards, leaving out donors who preferred other payment methods like digital wallets. That, in combination with a clunky online donation form, created a less-than-ideal experience for donors.

Knowing a better way was possible, Pinky Swear Foundation, with the consulting expertise of Lake One, set out in search of a more modern and user-friendly fundraising solution.

The solution: easy integration improves everyone’s experience

Pinky Swear Foundation needed to enhance their donor experience and streamline donation processing during high-volume events. Fundraise Up’s AI-powered platform provided the right tools to take Radiothon and other major appeals to the next level.

A toolkit for event success:

1. Virtual Terminal: a dashboard to process in-person and over-the-phone donations in real-time, ensuring a faster and more efficient donor experience.
2. Checkout: an optimized online donation form with intelligent donation asks, recurring giving prompts and dozens of payment methods to help donors give how they prefer.
3. HubSpot integration: seamlessly connect Fundraise Up to your database with 100+ datapoints that sync automatically.
4. Elements: a UI kit built for digital fundraising with goal meters, recent donations displays, and banner elements to keep donors engaged and informed in real-time.

The result: a record-breaking Radiothon

Pinky Swear Foundation’s Radiothon raised a record-breaking $423,000+ with support from Fundraise Up’s platform. Using our modern high-volume event tools not only enhanced donation processing but improved donor and volunteer experiences.

Impressively, 40% of the day-of-event revenue was processed through Virtual Terminal, with an average day-of donation of $237. And with a seamless native integration with HubSpot, Pinky Swear Foundation has streamlined donor data management, enabling personalized engagement and fostering stronger donor relationships.

With these tools in place, Pinky Swear Foundation has set a new standard for future fundraising campaigns, furthering its mission to support children with cancer and their families.

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