How Fundraise Up helped Stand Up to Cancer save time and increase processing capacity for their 2021 telecast
94.2%
donors covered transaction fees
50%
less time training staff
9%
decrease in call wait time
The challenge
Stand Up To Cancer (SU2C) is a groundbreaking initiative committed to saving lives by accelerating innovative cancer research. With thousands upon thousands of viewers tuning in to SU2C’s biannual telecasts, SU2C needed a donation platform powerful enough to process a large number of payments at scale and simple enough to easily train telecast staff.
Stand Up To Cancer needed a platform that could:
- Accommodate high volume spikes and catch payment errors in real time
- Simplify checkout by accepting multiple payment methods and currencies
- Offer an easy, intuitive interface for telecast staff to navigate
The solution
Leveraging Fundraise Up’s easy, streamlined system, SU2C generated a significant increase in their average donation amount during their 2021 telecast as well as retaining 3% of new donors as recurring. By processing payments in real-time, Fundraise Up kept the declined payment rate to a mere 0.97% and reduced telecast staff training from 3 months to 6 weeks.
Fundraise Up made donation processing intelligent enough to correctly identify fraud and catch errors in real time. The processing power and flexibility also made on-the-fly coordination possible during the telecast so there was never a component that was down or processing slowly.
Robyn Bucknam
VP, Innovation and Technology
The result
94.2%
donors covered transaction fees
50%
less time training staff
9%
decrease in call wait time