World Hope International triples online revenue by optimizing the donor experience

The challenge

Engaging donors, not developers

World Hope International is a Christian organization that works to alleviate poverty, suffering, and injustices around the world. To encourage donors to support its mission, WHI has long collected donations through its website.

But with many technical resources required to create donation pages and interactive features like goal thermometers, WHI decided it was time to find a new solution that would let it engage more donors while reducing the burden on its web development team.

World Hope International needed a platform that could:

• integrate easily with its website and content management system
• provide interactive features that don’t require developer resources
• offer a better way to manage donations
• improve and personalize the giving experience

The solution

A way to optimize giving and improve fundraising operations

With Fundraise Up, World Hope International found a solution that met all of its requirements. And with Elements, the UI kit designed for fundraisers, the team can now easily create and track more than 20 interactive components that it can use on its website — no developer required.

Fundraise Up has also made the giving experience on WHI’s website more user-friendly by personalizing ask amounts for prospective donors and reducing the steps needed to complete a donation.

Behind the scenes, WHI is getting a better look at its data and saving time with fundraising insights that are easy to see and with donation exports that it can customize for delivery to Blackbaud CRM.

The WHI team has also seen improvements in website activity tracking thanks to Fundraise Up’s Google Analytics integration. WHI can now reliably attribute revenue to the specific channels that donors convert from.

The result

Greater revenue from a better giving experience

Results represent fundraising growth in World Hope International’s US market.

Notable numbers