Machine Learning

AI-suggested amounts

You know how it goes. Ask for too little, and miss out on the money you could have raised. Ask for too much, and some donors will feel their donation won’t matter. We give you the option of using artificial intelligence to suggest the maximum amount specific to what each donor is likely to be comfortable with.

Collect data
When a donor visits your site, we collect over 20 datapoints including browser & device footprints, website activity and donation history.
Machine learning
We use TensorFlow in Google Cloud to build a deep learning model which we constantly train with all the data we collect daily.
Suggested amount
Leveraging our AI capabilities, we preset optimal donation amounts based on donor patterns. Result = greater conversions.