Recurring donation platform built to grow long-term giving
Build a stronger recurring giving program with a donation experience that helps more donors start, continue, and grow their recurring support.
4.8/5
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Grow recurring giving from the traffic you already have
Most donors don’t arrive planning to make a recurring gift. That’s why the donation form has to do more than process the gift. It has to make recurring giving feel like a clear, natural choice.
Fundraise Up presents the option at the right moment, helping nonprofits turn one-time intent into recurring revenue without needing more traffic or more campaigns.
Proven results for nonprofits like yours
conversion rate
3x higher than the industry average
retention rate
monthly recurring plans still active after their first year
Stop losing monthly donors at checkout
Most donation forms treat recurring giving like an add-on. Fundraise Up makes it a natural part of the giving experience by removing the biggest barriers to conversion.
The result is a faster path from one-time intent to lasting support.
Make recurring gift easy to choose
Fundraise Up presents recurring giving at the right moment, with smart defaults and personalized upsells powered by AI.
Donors see relevant options without your team having to manually configure every campaign.
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Optimize for mobile giving
More than half of donations now happen on mobile. Fundraise Up gives donors a fast, tap-friendly checkout built for the way people give.
With fewer steps and mobile payment methods like Apple Pay, Google Pay, PayPal, and others, donors can start a recurring gift without friction.
Give donors more flexibility
Let donors give monthly, weekly, quarterly, annually, or even daily — and choose start and end dates for specific campaigns when needed.
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Supporting every step of your recurring donor journey
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Whether you’re attracting new supporters or transitioning existing recurring donors, Fundraise Up makes the process seamless and stress-free
No cost migrations: move recurring donors securely with no fees or disruptions.
AI-optimized donation forms: highlight recurring giving options and personalize asks to maximize conversions.
Multiple payment methods & currencies: make it easy for donors worldwide to give.
Multilingual support: reach a global audience with donation forms in their preferred language.
Turn one-time donors into lifelong supporters and empower existing donors to give more with Fundraise Up’s growth-focused tools
Upsell opportunities: encourage donors to start or increase recurring gifts during one-time donations.
Upgrade links: make it easy for donors to increase their gifts with personalized upgrade links. Up to 60% of recurring donors choose to upgrade their gifts, with average increases of more than 50%.
Keep your recurring donors engaged and reduce churn with features designed to make giving easy and flexible
Flexible giving options: retain 80% of donors with plan pausing and installment skipping.
Empowering Donor Portal: let donors manage their gifts, track impact, and stay connected.
Automatic card updater: reduce failed charges by updating card details automatically.
Intelligent charge retries: optimize payment success rates with machine learning.
Automated stewardship: send beautiful, customizable emails and receipts to keep donors engaged.
From insights to integrations, Fundraise Up gives you the tools to manage your recurring giving program and nurture donor relationships effectively
Insights Dashboard: track key metrics like new, cancelled, and failed recurring plans in real time.
Seamless integrations: sync 100+ data points with your CRM and marketing platforms.
Custom data exports: create and schedule reports to track and analyze donor data.
Whether you’re attracting new supporters or transitioning existing recurring donors, Fundraise Up makes the process seamless and stress-free
No cost migrations: move recurring donors securely with no fees or disruptions.
AI-optimized donation forms: highlight recurring giving options and personalize asks to maximize conversions.
Multiple payment methods & currencies: make it easy for donors worldwide to give.
Multilingual support: reach a global audience with donation forms in their preferred language.
Turn one-time donors into lifelong supporters and empower existing donors to give more with Fundraise Up’s growth-focused tools
Upsell opportunities: encourage donors to start or increase recurring gifts during one-time donations.
Upgrade links: make it easy for donors to increase their gifts with personalized upgrade links. Up to 60% of recurring donors choose to upgrade their gifts, with average increases of more than 50%.
Keep your recurring donors engaged and reduce churn with features designed to make giving easy and flexible
Flexible giving options: retain 80% of donors with plan pausing and installment skipping.
Empowering Donor Portal: let donors manage their gifts, track impact, and stay connected.
Automatic card updater: reduce failed charges by updating card details automatically.
Intelligent charge retries: optimize payment success rates with machine learning.
Automated stewardship: send beautiful, customizable emails and receipts to keep donors engaged.
From insights to integrations, Fundraise Up gives you the tools to manage your recurring giving program and nurture donor relationships effectively
Insights Dashboard: track key metrics like new, cancelled, and failed recurring plans in real time.
Seamless integrations: sync 100+ data points with your CRM and marketing platforms.
Custom data exports: create and schedule reports to track and analyze donor data.
We saw a 203% increase in recurring donors just one month after implementing Fundraise Up. More importantly, it showed us how to turn donors into lifelong supporters and bring more people into our fundraising pipeline.
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We incredibly had 12% of all of our online donations convert to monthly, which was 99 new monthly givers, with the highest ever number of monthly giving recruitment in one month in Pieta's history.
Fundraise Up nearly tripled our recurring donors and monthly recurring revenue in just six months. AI-powered recurring upsells have been a key part of that success—regular givers are the foundation of sustainable fundraising.
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Keep recurring donors longer
A recurring donor is only as valuable as the months they stay. Conversion gets supporters in the door; retention is what turns a single sign-up into years of predictable, growing revenue. That's why Fundraise Up builds retention into the recurring experience from day one.
Flexible alternatives to canceling
When a donor starts to cancel, we offer options first: pause for a few months, lower the amount, or shift the payment date. Many donors who were ready to leave choose one of these and stay instead.
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Self-serve Donor Portal
Donors update their own card details, adjust their gift, and download receipts without ever contacting your team, preventing the failed payments and frustration that drive churn.
Explore Donor Portal
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Automatic card updater and intelligent retries
Expired cards and declined charges are among the leading causes of involuntary churn. We detect and recover them automatically, so a payment hiccup never costs you a committed donor.
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One-click gift upgrades
Retention isn’t only about keeping donors, it’s about deepening their support over time. A single click lets recurring donors raise their gift, building a base that grows in value year over year.
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Track recurring growth in one place
Fundraise Up gives you dedicated recurring giving dashboards in Insights, so your team can track performance without building custom reports.
Get a complete view of recurring performance:
Monitor active, new, reactivated, and canceled plans, including cancellation reasons.
Track recurring revenue metrics like MRR, growth rate, average revenue per plan, and churn.
And use retention cohorts to see how many recurring donors stay active month by month for up to 12 months.
With clear analytics in one place, your team can spot what’s working, understand where donors drop off, and make smarter decisions to grow recurring revenue.
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International Justice Mission UK celebrates 203% increase in recurring donors
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Educating girls, evolving donations: How CAMFED optimized their online giving
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How Catholic Mission increased monthly revenue 55% and tripled regular giving
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From friction to flow: How Christian Appalachian Project increased conversions 4x
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How Pieta achieved 12% monthly giving conversion and record-breaking recurring donor growth
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No cost migrations
Move your recurring donors to Fundraise Up without extra fees. Our team manages the process securely, so donors can continue giving without interruption.
Keep the donors you've worked so hard to earn
Migrate recurring donors with confidence. Fundraise Up has successfully migrated more than 600 organizations while helping retain 99% of existing recurring donors.
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Fundraise Up’s been an incredible catalyst for changing people’s mindsets and it’s a vital link to strategic goals and growth.
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We saw a 203% increase in recurring donors just one month after implementing Fundraise Up. More importantly, it showed us how to turn donors into lifelong supporters and bring more people into our fundraising pipeline.
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FAQ
Fundraise Up helps organizations convert more one-time donors into recurring supporters with AI-powered recurring upsells before and after a donation. The platform can intelligently decide when to show monthly or annual giving prompts, personalize ask amounts, and make it easy for existing recurring donors to increase their gift through upgrade links and a self-service Donor Portal. These tools are designed to grow recurring donor conversion while improving long-term retention.
Fundraise Up supports a wide range of payment methods, including cards, wallets, and bank-based options such as ACH Direct Debit, Canadian PADs, Bacs, BECS, SEPA, iDEAL/WERO, Apple Pay, Google Pay, PayPal, and Venmo where available.
Yes. Through the Donor Portal, donors can update payment details, change amounts, skip installments, pause, or cancel without contacting your team. When a donor moves to cancel, built-in retention prompts offer to reduce the amount or skip installments instead, which recovers plans that would otherwise lapse. Every cancellation captures a reason, and open-ended responses are auto-classified into standard categories so you have consistent reporting.
During checkout, donors are invited to convert a one-time gift into a monthly one. The ask is calibrated by AI, so donors above the threshold where a monthly ask tends to backfire skip the prompt entirely and keep moving through the flow.
Fundraise Up includes multiple recurring-giving dashboards in Insights to help you track growth, revenue, and retention. The Recurring plans dashboard shows active plans, new plans, reactivated plans, and canceled plans, including cancellation reasons. The Recurring revenue dashboard shows MRR, MRR growth rate, share of recurring revenue, recurring donation amounts, average revenue per plan, and churn rate. The Retention dashboard tracks recurring donor cohorts for up to 12 months, showing what percentage of supporters remain active month by month.
Fundraise Up helps retain recurring donors by giving supporters more flexibility and control. Donors can use the Donor Portal to manage their recurring plans, update payment details, view donation history, and change their information without contacting the nonprofit. Fundraise Up also supports plan pausing, installment skipping, payment-method updates, and AI-powered retries for failed installments, helping recover donations that might otherwise be lost.
Fundraise Up retains about 8 out of 10 recurring donors across 12 months.
Fundraise Up supports nine recurring giving frequencies: daily, weekly, biweekly, every 4 weeks, monthly, bimonthly, quarterly, semiannual, and annual. These can be enabled for the Checkout Modal, Campaign Pages, Donor Portal, and Virtual Terminal.
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Ready to grow your recurring donation program?
Build a stronger recurring giving program with a donation experience designed to attract more recurring donors, keep them giving longer, and grow predictable revenue.
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