4 tips for making your website P2P perfect

Nov 17, 2020
Nicolas Miller
Head of Product Experience

Are you ready to engage your donors as fundraisers on your website?

Our P2P Fundraisers feature is the best way to engage your donors as fundraisers. Not only is the P2P feature quick to configure, but it also makes launching a fundraiser directly from your website fast and easy for every donor. And if you follow our four tips for making your website P2P perfect, you'll be ready to run a winning P2P campaign in no time.

1) Create a clear call to action

Remember the term, "below the fold"? The term comes from broadsheet newspaper production, but the concept of presenting your most important information at the top of the page remains—your "Start a Fundraiser" call to action is no exception.

We recommend placing the P2P Button front and center, and near the top of your webpage. Limit visual distractions by placing text, pictures, videos, and other components below your call to action. This layout approach ensures that your website visitors have a clear action to take—start a fundraiser.

2) Use Goal Meter to show progress

Goal Meter is a great Element for visualizing progress toward your campaign's goal. Not only does Goal Meter engage website visitors, but it also gives donors a clear view of the finish line.

Our recommendation with Goal Meter is to place it in a prominent location, preferably near the top of the webpage so it's immediately visible when someone visits your site.

3) Include Top Fundraisers for social proof

The Top Fundraisers Element is perfect for demonstrating social proof. Your website visitors will be more inclined to launch fundraisers when they see that others have done so before them.

You can also use Top Fundraisers to introduce an element of light-hearted competition, perfect for motivating your supporters to further engage their personal networks.

We recommend placing Top Fundraisers alongside the other content items on your page. If your website layout allows you to place content in columns, include your most important content in a wider left column, and place Top Fundraisers in a smaller right column. It's also a good idea to place a P2P Button near Top Fundraisers to make it easy for website visitors to start their own fundraisers.

4) Provide answers to common questions

Your website visitors might have questions about launching and running their own fundraisers. By including a frequently asked questions (FAQ) section on your page, you can quickly provide assistance that might otherwise require an email exchange or phone conversation.

Because the FAQ section is not as important as the call to action, we recommend placing the FAQ below the CTA, Goal Meter, and Top Fundraisers.

Here's a sample of questions you might include in your FAQ:

  • How do I start my fundraiser?
  • What's the best way to share with people that I'm running a fundraiser?
  • How do I track who's given to my fundraiser?

You're set!

With your freshly P2P-enhanced website, you'll be ready to run your winning campaign—and we'd love to hear about it! And if you need help with P2P or want more information, connect with our team below.

For existing customers, connect with your Success Engineer

New around here? Book a demo of Fundraise Up

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