The percentage of digital fundraising revenue from monthly giving

Monthly giving isn't just growing. It's dominating.

31% of all online revenue now comes from monthly gifts, and that trend shows no signs of slowing. That means monthly giving alone accounts for nearly one-third of every digital dollar raised.

Why it matters

Monthly donors represent a highly valuable segment of your donor base. They give more consistently and typically give more overall annually, creating predictable revenue that allows for better program planning and sustainable growth.

Yet many organizations are missing this opportunity. Despite 31% of revenue coming from monthly gifts, only 35% of nonprofits pre-select monthly giving on their donation forms. This means most donors never even see monthly giving as the primary option.

Do this

1. Implement AI-powered frequency optimization instead of static defaults on your donation forms. Rather than choosing between always defaulting to one-time or monthly giving, use donor data to dynamically set the optimal default for each individual visitor — this approach delivered a 27% boost in recurring conversions by personalizing the experience in real time.
2. Avoid conversion killers by ensuring your recurring gift prompts match realistic giving patterns. When donors enter major gift amounts that signal one-time intent, smart systems can automatically adjust to avoid inappropriate recurring asks that might derail the donation entirely.
3. Segment your appeals by giving type to create specific campaigns dedicated to monthly donor acquisition. While 78% of participants already use language encouraging recurring gifts, purpose-built monthly campaigns allow you to craft messaging, timing, and appeals specifically designed around the unique value proposition of sustained giving.