Donor thank-you gifts: Converting appreciation into action

Get 2 benefits from a single feature

Year-end and seasonal campaigns are critical to nonprofits' financial health — and we've heard from organizations that providing donor gifts boosts responses. Whatever your key campaign season(s) may be, consider how our Donor Thank You option could help you meet your goals when launching your campaign.

For example, the American Heart Association sometimes offers a T-shirt as a gift during monthly campaigns.

Our Donor Thank You feature automatically presents gift options based on the giving thresholds you set. It's designed to address two critical fundraising goals:

• Boosting donor engagement
• Creating stronger emotional connections between your donors and your organization

And since it can be set up in just a few minutes, you can roll it out with your upcoming holiday/year-end campaigns.

Enhance donor acquisition

You’re already investing resources to drive potential donors to your website, so why not create a donor experience worth staying for? Display thank-you gift options by using the Image Cards Element in the Fundraise Up dashboard.

These tokens of appreciation can boost giving or encourage donors to give a little more. Donor thank-you gifts are ideal for time-limited fundraising efforts since they require no manual workarounds and work on Campaign Pages.

The set up is simple but flexible, so you can make adjustments as-needed. You can:

• Promote up to five products
• Customize size and/or color options
• Specify goals, such as donation frequency
• Launch within minutes from the Benefits section of your dashboard.

Make tax compliance easier

We've made tax compliance easier for you and your donors across multiple regions.

• Each donor receipt automatically includes fair market value (FMV), which donors will need when they file their taxes.
• For your Canadian donors, we automatically calculate the exact eligible amount for tax receipts.
• For UK organizations, we've added intelligent Gift Aid handling — the Gift Aid option only appears when donations qualify, ensuring faster checkouts and compliance.

Improve the donor experience — with no extra effort on your part

Your donors will get an automatically generated — but no less sincere — thank you email that confirms the details of both their donation and their thank you gift. And if donors have questions later, they can use the "self-serve" Donor Portal to look up gift information such as shipping updates and FMV.

Offer a “no-thank you” option

We know offering a thank you gift can help drive revenue, but some of your donors may not want another mug… or would prefer to have the cost of their tote bag go toward your mission instead.

This is especially true for organizations with a focus on sustainability. We have a solution for them, as well.

Donors can opt out of receiving their thank you gift with a single click. It doesn’t get easier for you or them.

Track performance with ease

Of course, you’ll want to know how well your campaign (and the thank you gifts) performed. We’ve got you covered there as well. 

We provide campaign revenue tracking through Fundraise Up Insights. If you want to track gift redemptions, you have two options:

• Send data directly to your CRM
• Export in one click from the dashboard

Ready to boost your next campaign? Set up Donor thank you gifts today.