Livestreaming platforms are making it easier for nonprofits to reach new audiences and increase donations. For example, Twitch, one of the most popular livestreaming services, has helped nonprofits — including St. Jude Children’s Research Hospital, Action Against Hunger, and Project HOPE — raise millions of dollars for their causes.
Why nonprofits love Twitch for fundraising
Twitch is an exciting fundraising tool because it enables nonprofits to reach potential new donors directly instead of waiting for donors to find them.
Many Twitch streamers share information and raise money for causes they care about. With a little due diligence, nonprofits can put their fundraising message in front of an audience that is already aware of and engaged with the organization or mission.
How to fundraise on Twitch
There are two ways nonprofits can leverage fundraising opportunities on Twitch:
- Create a channel to livestream their own fundraising programming.
- Partner with established Twitch streamers who are willing to promote the organization on their channel.
Create a Twitch channel for your nonprofit
Creating a Twitch channel to drive fundraising for your organization is an excellent way to expand your donor base beyond the traditional channels and build a dedicated community around your mission.
It also gives your organization control over the content it streams. With a little creativity, there's almost no limit to your livestream fundraising opportunities.
Nonprofits can host live virtual events, such as trivia nights, auctions, and concerts, or go all in and invite celebrity guest hosts to join the livestream for an exclusive event.
Although there are many benefits to launching a Twitch channel for your nonprofit, supporting the channel can be fairly time and resource-intensive. As the sole content creator, your nonprofit will be responsible for building the audience and delivering enough engaging content to keep them invested.
Partner with existing Twitch streamers who care about your mission
A more direct option is to research Twitch streamers who have a history of supporting similar nonprofits or causes and asking them to promote specific campaigns during their streams.
Working with established Twitch streamers gives nonprofits access to engaged audiences that are likely already familiar with your cause — if not your organization. By providing talking points, graphics, and links to your organization’s preferred fundraising platform, streamers can easily integrate your messaging into their content and provide information about how to donate on Twitch.
Partnering with a Twitch streamer can infuse your campaigns with fresh ideas and messaging, but it also adds a layer of uncertainty to your fundraising efforts. Promoting campaigns through a third-party channel gives your organization limited control over the timing and the content that the streamer shares, which could result in lower donor engagement.
It’s also important to maintain a strict alignment of values between your nonprofit, the streamer, and the audience to protect your organization’s reputation and donor-fundraising relationship.
How Fundraise Up supports your Twitch fundraising efforts
Some Twitch streamers use the livestream platform’s native fundraising tools; however, Fundraise Up offers intuitive donor-centric features worth exploring. Let’s talk about it.
For example, nonprofits can use Fundraise Up to create and link to Campaign Pages that are optimized for conversions. Or add our no-code Checkout modal to your website and link to that! Results show that it improves the donor experience — and increases donation revenue — by reducing friction, expanding payment options, and using artificial intelligence to personalize donation amounts and encourage recurring giving.
Direct links to Campaign Pages can easily be placed in livestream descriptions and comments or turned into QR codes and displayed on-screen during streams so viewers can easily scan and donate.
The best part? Nonprofits can use Fundraise Up on Twitch without any modifications, keeping our convenient fundraising tools, high conversion features, and donations all in one place.
Make livestreaming a part of your fundraising tool kit
Whether your nonprofit launches its own Twitch channel or seeks out like-minded streamers to help spread the word, incorporating fundraising messaging and Campaign Page links into livestreamed content is an effective way to reach new, highly engaged audiences.
Find out how the right tools can make a huge impact on your nonprofit’s conversion rates. Check out this Fundraise Up case study: How The Salvation Army UK converts 49% of donors.