50%
The percentage of nonprofits working with social media influencers
Influencers aren't just for beauty brands anymore. About half of nonprofits reported working with social media influencers in 2024. Among those running paid influencer campaigns, 77% used these partnerships for narrative or persuasion work, and 60% drove direct fundraising through creator partnerships.
Why it matters
Your next major donor might follow a TikToker, but not your organization. As algorithms limit organic reach and paid ads get more expensive, influencers offer something invaluable: trust. Their audiences listen when they speak, share when they post, and most importantly, act when they ask.
This isn't about chasing viral moments. Smart nonprofits are building sustained partnerships across all influencer tiers, from nano-influencers with 1,000 followers to mega-accounts with millions. The majority work with micro-influencers (10K-100K followers) who deliver engaged, niche audiences at reasonable costs. As traditional social strategies plateau, influencer partnerships may represent the new frontier for authentic supporter acquisition.
Do this
Start with unpaid partnerships by identifying supporters who already create content about your cause: they're authentic advocates who can pilot your influencer strategy without budget risk.
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