The Twitter/X exodus isn't hypothetical anymore. Among the 73% of nonprofits still active on X, 31% reported plans to leave or sunset their accounts. This isn't gradual decline — it's intentional abandonment.
Among organizations still on X, 75% have already started building presence on emerging platforms, with Threads and Bluesky leading the migration.
Why it matters
Platform migration is expensive and risky. You're walking away from established audiences to rebuild somewhere new, gambling that your supporters will follow.
But here's the strategic trap: most nonprofits hedging their bets by maintaining X presence while building elsewhere are spreading resources thin. The 31% planning to leave are making the hard decision everyone else is avoiding — cutting losses to focus energy where audiences actually engage.
Do this
Make the stay-or-go decision on X within the next quarter instead of indefinitely maintaining a zombie presence that drains resources without delivering results. If you're staying, commit to it with real investment; if you're leaving, move your best-performing X content to your priority platforms immediately rather than letting it disappear.
Track engagement rates rather than follower counts on X, because a declining but highly engaged audience might be worth keeping — while a large but unresponsive following definitely isn't.