Want more donations? Make giving as easy as possible for donors with Fundraise Up’s new Open Checkout method. With this method, your nonprofit can offer a faster, more intuitive donation checkout experience. Creating a personalized donor experience during checkout can lead to increased donor engagement and support. Let’s talk about it!
What is the Open Checkout?
Fundraise Up’s JavaScript API now includes a new Open Checkout method. Using this method, teams can trigger the Checkout modal to appear based on donors’ behavior and dynamically pre-populate the checkout flow with their information. Open Checkout is built with your supporters in mind to create a seamless, simple donation experience.
How does the Open Checkout work?
Open Checkout works through triggers or events based on donor behavior. You can customize triggers for many scenarios depending on your fundraising efforts. Here are some common suggestions to inspire you.
Trigger Open Checkout to appear when…
- including campaign links in the donor emails
- sending personalized offers to your donors’ account
- cross-selling after a completed donation
But Open Checkout doesn’t stop there! The donation checkout flow itself can be personalized to each donor and configured based on giving history.
Using the Open Checkout method, you can create a cohesive donor experience by pre-filling the checkout form based on your donors’ data. For example, you can include pre-defined parameters, such as the donor's first and last name, email address, donation frequency, currency, amount, etc.
This expedites the donation process, personalizes the experience, and makes the overall giving easier and faster.
Big benefits to tailoring your donation checkout process
Increased conversion opportunities
You can time when the Checkout modal is served up based on your donors’ engagement. So if you want to the Checkout modal to open immediately after your donors watch an impactful video about your cause, you can!
By presenting the option to donate right after this experience, you’re ensuring that the ask to donate is contextually relevant. This relevance increases the likelihood for a positive conversion.
Improved donor portal experience
A dynamically prefilled checkout removes friction from the giving process. This can be useful for organizations with their own donor portal. By automatically populating Checkout with pre-defined parameters, donors can complete their transactions more quickly, minimize data entry errors, and increase the likelihood of completed transactions. This is especially useful for mobile donors or those with limited time. By reducing this friction, donors feel seen, valued, and satisfied.
Targeted insights for future campaigns
You can perform your own A/B tests on various campaigns or donor interactions to determine what offers the best results. As an example, you might test whether initiating the Checkout modal after a donor spends two minutes engaging with your content leads to higher conversion rates compared to a longer reading time.
You can also explore whether campaigns that include a personalized donation link perform better than those that do not. Use the results from your tests to make data-driven decisions for success in future fundraising efforts.
Get started with JavaScript API Open Checkout
Open Checkout offers fundraising teams a way to streamline the donor checkout process in a more personalized way. Interested in learning more? Get the details in our JavaScript API documentation guide.