MAP International sees 68% increase in online donation revenue with Fundraise Up

The challenge

Connecting with donors through a better giving experience

MAP International provides life-changing medicine and health supplies to communities in need around the world. To power its impactful work, MAP relies on the generosity of donors, many of whom give using its website’s donation forms.

But there was friction in MAP’s existing donor experience that made it hard for people to give. MAP began researching platforms that could improve the donor experience and help it connect with more potential supporters.

MAP International needed a platform that could:

• convert visitors from more places on its website
• personalize donation ask amounts for individual donors
• reduce the length of its donation forms

The solution

A partner that checks all of the boxes and helps grow revenue

With Fundraise Up, MAP International got the features it needed, but what ultimately sold its team on making the switch was Fundraise Up’s dedication to helping MAP grow.

This partnership built a level of trust that lets MAP benefit from Fundraise Up’s continuous improvements to the donor experience.

Trust, partnership, and an optimized way for donors to give led to quick wins for MAP, which saw performance increases across all of its metrics within the first three months of using Fundraise Up.

The result

A donor experience that engages more supporters on MAP’s website

After switching to Fundraise Up, MAP International received its largest-ever online donation. The team at MAP attributes this win to the trust donors now have in its online giving experience.

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