Strategically place donation calls to action throughout your website. Make your fundraising ask the most important element on the page.
Grab people’s attention
Today, the average human attention span is about 8 seconds — roughly the same as that of a goldfish. To turn website visitors into donors, it’s crucial to be in front of their eyes before their attention turns elsewhere.
Trigger donors’ emotions
It’s all about emotions driving people to act. Use elements that do just that leveraging compelling imagery and visual effects.
When people believe their peers approve of your organization’s efforts, they’re more likely to approve of you as well. Enhance your credibility with social proof by showing progress bars, number of donations made or latest donations.