Elements

The UI kit for digital fundraising

Update your nonprofit’s website with pre-built buttons, sliders, overlays, and other components that engage website visitors and convert them to donors.

Built-in analytics

Highly customizable

No developer required

Convert website visitors to donors with Elements

Elements are UI components specially designed for digital fundraising. Use any combination of Elements on any page of your website to create interactive experiences that engage visitors and convert them to donors.

Build with 20+ customizable UI components

Elements gives you access to a library of fundraising-specific UI components that you create and manage directly within your Fundraise Up account. It's easy to add Elements to your website and you can make real-time changes without touching a line of code.

Create and customize Elements without a developer

Elements gives you everything you need to create and customize interactive components that match the existing style of your website. And there’s no need to know HTML, CSS, or JavaScript — Elements can be placed on your website by copying and pasting a simple code snippet.

Track conversion directly from your dashboard

Elements automatically track real-time conversion statistics for every component. See how many people saw an Element, clicked through to Checkout, and how many people donated. You can then use the conversion data to optimize component placement, design, and behavior.

Elements

3 steps to raising revenue with Elements

Elements are quick to create, easy to manage, and guaranteed to engage visitors on your website as donors.

Pick: Choose any combination of Elements components to feature on your website.
Set: Customize the behavior, placement, and appearance of each Element.
Place: Copy the code snippets for your Elements and paste them anywhere on your website.
Celebrate! See revenue increase as Elements engage and convert your website visitors to donors.

When tragic wildfires struck Alberta, we leaned on Fundraise Up’s Elements. The outcome was a record time launch for the 2024 Alberta Wildfires Appeal — and, most importantly, more resources made available quicker for our frontline teams and people needing support on the ground.

Jessica Bernat

Director of Digital Marketing, Canadian Red Cross

It’s been great! Previously, a donor might put cash in an envelope or send a cheque. Now, they can scan a QR code, and that cuts down on the admin time. It takes less staff time needed on the backend because everything works a lot smoother.

Emily Casson

Head of Digital, Salvation Army UK

Fundraise Up’s website Elements have helped us create an incredible user experience that keeps our donor retention high.